Social Media Marketing Specialist

Position Overview:

The Social Media Specialist is responsible for developing and executing a comprehensive social media strategy to enhance brand awareness, engagement, and sales across all platforms. This role requires a creative, data-driven professional who understands how to build a dynamic online presence and create content that resonates with diverse audiences.

Key Responsibilities:

Content Creation:

• Develop engaging and visually appealing content, including graphics, videos, and written posts, tailored to specific platforms and audiences.
• Schedule and publish content consistently across all channels, including Facebook, Instagram, Twitter/X, Pinterest, LinkedIn, TikTok, and YouTube.
• Visit retail and brand locations to capture original content and videos for social media channels.

Social Media Strategy Development:

• Work with the Marketing team to implement and execute a strategic social media plan aligned with overall business goals, focusing on growth and revenue generation.
• Identify target audiences and choose appropriate platforms to maximize reach and engagement.

Community Management:

• Engage with followers, respond to comments and messages, and cultivate a positive brand community.
• Monitor brand sentiment and manage customer interactions professionally, including addressing customer concerns through social media.

Campaign Management:

• Design and execute social media campaigns for product launches, promotions, and special events.
• Develop paid advertising strategies and manage social media ad budgets.

Analytics and Reporting:

• Track key performance metrics, such as engagement, reach, impressions, and conversion rates.
• Use analytics tools to measure campaign success and provide regular reports to senior management with actionable insights.

Trend Analysis & Research:

• Stay informed about emerging social media trends, features, and best practices to keep strategies fresh and relevant.
• Proactively identify and participate in relevant social media conversations, including trending hashtags and real-time online discussions.

Influencer Outreach:

• Build relationships with influencers to expand brand reach and drive engagement through collaborations.

Collaboration:

• Work closely with marketing, sales, and design teams to ensure a cohesive brand message across all platforms.

Time Management:

• Maintain a well-organized content calendar and ensure that all social media tasks align with broader marketing and business goals.

Required Skills and Qualifications:

• Bachelor’s degree in Digital Marketing, Marketing, Social Media, or a related field.
• Strong understanding of social media platforms and digital marketing principles.
• Excellent writing, communication, and customer service skills.
• Creativity and an eye for visual design.
• Proficiency in social media management tools and analytics.
• Ability to manage multiple projects, meet deadlines, and adapt to fast-paced environments.
• Self-motivated, proactive, and able to work independently within a creative team.

Ideal Candidate:

• Recent graduate or early-career professional with a passion for social media and digital marketing.
• Deep understanding of social media culture and platform-specific audiences.
• Demonstrates initiative and fresh ideas, with the drive to build brand presence through innovative social strategies.

This role is critical to expanding our digital footprint and driving meaningful growth and revenue through social media channels.