What are the responsibilities and job description for the Paid Media Specialist position at Project Growth?
Join an innovative digital communications agency that is committed to helping speakers amplify their messages and build meaningful relationships with their audiences.
The agency is currently seeking an experienced Paid Media Specialist who excels in managing high-budget ad campaigns on platforms such as Google Ads and Meta . This role is perfect for someone with a strong background in digital advertising, analytics, and campaign management.
Location : Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities :
- Ad Campaign Management : Develop and manage robust ad campaigns on Google Ads and Meta, ensuring they align with client goals and audience targeting.
- Budget Oversight : Manage a substantial monthly ad spend (minimum of $100k), ensuring optimal allocation across campaigns to maximize ROI.
- Copywriting : Write compelling and persuasive ad copy.
- Strategic Planning : Devise and implement comprehensive ad strategies that effectively reach target audiences and achieve campaign objectives.
- Performance Optimization : Conduct regular A / B testing to refine ad copy, targeting, and placement to improve campaign performance.
- Analytics and Reporting : Utilize analytics tools to track campaign performance, providing detailed reports and actionable insights to stakeholders.
- Team Collaboration : Work closely with the marketing team to understand the core audience and create high-converting funnels.
- Attribution and ROI Analysis : Implement and manage attribution models to accurately measure the impact of ad campaigns on overall client objectives.
What Success Looks Like :
Qualifications :
This role offers an exciting opportunity for a Paid Media Specialist to impact a dynamic digital communications agency dedicated to speaker success. If you are driven by results, adept at managing high-budget ad campaigns, and ready to take on new challenges, we invite you to apply.
Application Process :
To be considered for this role these steps need to be followed :
Salary : $100,000