What are the responsibilities and job description for the Marketing Support Specialist position at Project Kitty Hawk?
Who We Are
Our mission is simple but critical : to build pathways for adult learners to earn high-quality, workforce-aligned degrees and credentials from North Carolina's public universities.
At Project Kitty Hawk, our work reflects our company values :
Collaboration – We prioritize our partners' success and reputation, aligning every initiative with their goals, reflecting their values, and enhancing their impact.
Innovation – We innovate, not replicate. As creative problem solvers, we use data-driven insights to push boundaries, continuously improve our services, develop solutions, and redefine what it means to serve nontraditional learners.
Empathy – We understand the unique challenges of nontraditional learners, and are committed to supporting them with empathy, respect, and solutions that fit their needs.
Integrity – We operate with transparency and accountability in everything we do. We uphold honesty, take ownership of our work, and maintain the highest standards.
Teamwork – We embody the collaboration we seek. We always strive to be dependable, supportive, and solutions-oriented teammates.
Together, we partner with universities in the University of North Carolina (UNC) System to produce innovative, flexible degree and credential programs in high-demand fields. Each PKH team member plays a vital role in advancing this mission and shaping the future of education for adult learners.
These values will enable us to realize PKH's vision : to make North Carolina's public universities the top choice for adult learners and to amplify the UNC System's role as a national leader in higher education innovation, access, and student success. By joining our team, you have an opportunity to contribute to our achievement of that vision, in the process helping to create opportunities for thousands of learners to earn their success and move up the economic ladder.
At Project Kitty Hawk we hire talented people who are not only dedicated to our mission but share our belief that working together makes us stronger and more effective. In this organization you'll find individuals with a range of interesting backgrounds and life stories; the true magic happens when those individuals come together to solve problems in service of a common goal. We encourage you to bring your unique perspective, talents, and ideas to the table as we strive to make a meaningful impact.
The Role
The Marketing Support Specialist will work closely with the marketing and the partnership success team to oversee our marketing projects, marketing reporting, updates and the day-to-day execution and progress of marketing activities. This role requires an independent worker who is organized, creative, and eager to learn and grow in the field of marketing within the online higher education sector.
What you'll do
- Work closely with our marketing team to monitor and track the creation and execution of marketing campaigns to promote online programs and drive student enrollment for our university partners.
- Manage online marketing campaign portals, ensuring compliance and campaign continuity.
- Ensure deadlines are met and projects are completed efficiently.
- Assist in the development of new content for various marketing channels, including websites, social media, blogs, and email newsletters ensuring consistency in messaging and branding.
- Collaborate with internal teams and external vendors to gather content and ensure timely approvals.
- Work closely with partner services and our internal teams to maintain and update website content to reflect current program offerings.
- Monitor our paid media efforts and any relevant social media campaigns.
- Assist in the oversight of the SEO and SEM strategies to optimize visibility and drive traffic to university landing pages.
- Track and report on the performance of marketing campaigns, including email open rates, click-through rates, and social media engagement metrics.
- Assist with the preparation of regular performance reports for internal stakeholders, identifying trends and insights.
- Help track student leads and admissions data to evaluate the effectiveness of marketing efforts.
- Provide general administrative support to the marketing team, including managing calendars, organizing meetings, and organizing key activities.
- Ensure that all marketing materials are stored and organized in a central location for easy access.
- Work closely with the partner services teams to support sessions with the university teams on program performance and new marketing opportunities.
- Distribute and manage the quarterly strategic media and SEO plans for review and approval.
What you bring :
Knowledge, Skills, and Abilities
What We Offer
Project Kitty Hawk offers a comprehensive benefits package that includes full medical / dental / vision coverage, a 401K with match, and a generous time-off policy with paid volunteer time. In addition, we are committed to providing competitive salaries with the potential for performance bonus and remote working flexibility.
Project Kitty Hawk is an Equal Opportunity Employer that does not discriminate based on actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws.
Project Kitty Hawk is dedicated to this policy concerning recruitment, hiring, placement, promotion, training, compensation, benefits, employee activities, and general treatment during employment. For individuals with disabilities who would like to request an accommodation, please contact Kelly Snow at klsnow@projectkittyhawk.com.
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