What are the responsibilities and job description for the Digital Marketing Specialist position at Prolific?
JDA Worldwide is a full-service agency specializing in digital, brand, PR, and creative for high-growth brands across the country. Our growing team is an incredible group of dedicated, courageous, collaborative, and generous people that you won’t find anywhere else. We believe the best is yet to come because we're building it together.
Headquartered in downtown Indianapolis, JDA has been recognized as a Best Place to Work by the Indiana Chamber of Commerce for four consecutive years. And we aren’t done growing. Having been named to the Inc. 5000 list for seven years straight, we are looking to add more talent to our ambitious team.
JDA’s state-of-the-art office is filled with curious and kind people working alongside high vision high values clients such as Museum of the Bible, Unitus, and Securitas. We offer top-notch employee perks and benefits such as flexible PTO, fun team events, excellent insurance, Tuesday lunches, and amazing office snacks and cold brew.
Job Summary
This position is responsible for leveraging expertise in email marketing, SEO, user journey creation and social media to support the JDA Digital Experience team. This person will have a strong foundation in digital marketing best practices and reporting KPIs, with an emphasis on tactical execution and reporting. The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for crafting wholistic digital journey experiences.
Key Responsibilities
- Assist in the planning and execution of marketing emails and campaign strategies, digital growth plans, supporting SEO initiatives, database (CRM) marketing, and social media campaigns for JDA clients with strong ability to analyze and report on performance to advise on improvements.
- Work with JDA clients to help form the digital journey for their consumers, linking various tactics and channels into a cohesive picture of the path to conversion.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Build and execute campaigns, programs, and emails in marketing automation platforms such as HubSpot, Pardot, Salesforce, Mailchimp, and Marketo.
- Support content strategy and social media planning in social media platforms such as Sprout Social, Hootsuite, and HubSpot.
- Evaluate and optimize websites for JDA clients through auditing and SEO evaluation.
- Strategize, ideate, and execute various marketing campaigns across website, email, and social media channels.
- Support and reinforce client relationships by being a subject-matter expert on digital strategy, channel utilization, and tactical execution.
- Monitor and optimize client Google Analytics, Google Search Console, and Google Tag Manager accounts.
- Create performance reports highlighting campaign takeaways and performance against established KPIs for success.
- Assist in the review of new technologies and keep the company at the forefront of digital marketing development.
- Measure and report performance of all digital campaigns against established goals (ROI and KPIs).
- At least 3 years of experience in Digital Marketing, SEO, Social Media, website UX/UI, and digital reporting.
- Strong understanding of current online marketing concepts, strategies and best practices.
- Analytical thinker who has an appreciation for how data and measurement can prove and scale marketing efforts.
- Familiarity with Google Analytics, Google Tag Manager, and Google Search Console.
- Familiarity with creating dashboards and performance reports.
- Ability to create written reports and effectively communicate strategies and results.
- Willingness to learn and work with cross-functional teams to successfully drive agile marketing innovation and execution.
- Experience using and understanding marketing automation platforms like HubSpot, Marketo and Pardot.
- Familiarity with CRM and its interface with marketing automation platforms.
- Meticulous attention to detail and strong project management skills.
- Effective communication and the ability to present campaign effectiveness, expectations and ideas to groups.
- Service-mindset and desire to support and uphold the team and serve JDA clients.
- Group Health Insurance (Medical, Dental & Vision)
- 401k Matching Plan
- Flexible PTO Holidays
- Paid Parental Leave
- Employee Assistance Program
- Training development opportunities
- Cell phone reimbursement
- Life insurance (100% company paid)
- Short-Term Long-Term Disability (100% company paid)
- Hybrid work setting
- On-site fitness center
- Free snacks drinks available in the office
