What are the responsibilities and job description for the Media Planner / Buyer Job at Prolifichq in Atlanta position at Prolifichq?
Conquer is a modern paid media agency, blending media strategy, marketing science, and strong media partner relationships to drive growth for brands. We are dedicated to fostering creative thinking and building bridges between advertisers and media companies. Since our launch in May 2015, we have experienced tremendous growth, working with national category leaders like Farm Rich Snacks, SeaPak Shrimp Co., and Carvel Cakes, as well as sports and global attraction brands. Our success is built on a strong media planning team that maintains a 95% client retention rate.
The Role : We are seeking a Media Planner / Buyer with 2 years of experience in traditional and digital media buying. The ideal candidate will have proficiency with Strata or similar media buying platforms, strong negotiation skills, and experience with RFP (Request for Proposal) and RFQ (Request for Quotation) processes. Experience with digital platforms such as Google Ads and Meta (Facebook / Instagram) is a plus. In this role, you will manage the full lifecycle of media planning and buying, from strategy through execution and optimization.
Responsibilities
- Plan, negotiate, and buy media across traditional and digital channels, including TV, radio, digital, and OOH.
- Use Strata (or similar platform) to create, execute, and manage media buys.
- Lead RFP and RFQ processes, collaborating with vendors and internal teams to gather proposals and secure competitive rates.
- Negotiate rates and secure premium placements across media platforms, ensuring maximum value for clients.
- Research, analyze, and recommend media strategies that align with client objectives and budgets.
- Build and maintain strong relationships with media vendors and partners to secure optimal placements and rates.
- Monitor, optimize, and report on campaign performance, providing data-driven insights and recommendations.
- Stay current with industry trends and best practices to keep campaigns at the forefront of media innovation.
- Work cross-functionally to support integrated media strategies across multiple channels.
Minimum Requirements
Benefits
If you are a strategic thinker with experience in media planning and buying, RFP / RFQ processes, and digital media, we want to hear from you! Join Conquer and help us drive fearless growth for our clients.
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