Web Content Writer

Job Title: Content Writer (Freelance)

Location: Remote/Hybrid

Job Type: Full-Time

Department: Marketing/Product Management

Company Overview:

PROLIGHTING is a leading e-commerce distributor specializing in high-quality lighting solutions for residential and commercial properties. Our mission is to offer innovative, energy-efficient, and stylish lighting options that meet the unique needs of our customers. We pride ourselves on our exceptional customer service and the wide selection of products we offer.

Position Summary:

We are seeking a creative and detail-oriented Content Writer to join our team. The ideal candidate will have experience writing engaging, informative, and SEO-optimized content for e-commerce websites, with a strong focus on the lighting and home improvement industry. The Content Writer will work closely with the marketing and product teams to craft compelling product descriptions, blog posts, and other forms of content to engage our target audience and drive conversions.

Key Responsibilities:

• Product Descriptions: Write clear, concise, and persuasive product descriptions for our extensive catalog of lighting products, ensuring that each description highlights key features, benefits, and use cases to encourage sales.
• SEO Optimization: Research and implement SEO best practices to improve the visibility of our product pages and blog content. Utilize keyword research tools to integrate relevant keywords naturally.
• Blog Posts: Create informative and engaging blog posts related to lighting trends, interior design tips, energy efficiency, and product reviews to educate our audience and drive traffic.
• Research: Stay up-to-date with industry trends, competitor products, and market needs to create relevant and timely content.
• Proofreading and Editing: Review and edit all content for grammar, punctuation, spelling, and style, ensuring consistency and high-quality output across all channels.

Qualifications:

• Proven experience as a content writer, copywriter, or similar role in an e-commerce or home improvement-related industry.
• Strong portfolio showcasing a variety of content types, including product descriptions, blogs, and promotional copy.
• In-depth knowledge of SEO principles and experience using SEO tools (e.g., Google Analytics, SEMrush, etc.).
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to write in a clear, engaging, and conversational tone that resonates with our brand voice and audience.
• Familiarity with the lighting or home décor industry is a plus.
• Strong organizational skills with the ability to meet deadlines in a fast-paced environment.
• Experience with e-commerce platforms (Magento, Shopify, etc.) is a plus.
• A degree in English, Communications, Marketing, or a related field is preferred.



How to Apply:

Please submit your resume, a cover letter, and writing samples (particularly product descriptions and blog posts).

We are excited to bring a talented content writer to our team who will help elevate our brand’s online presence and drive success in the lighting industry. If you have a passion for writing and crafting compelling content, we’d love to hear from you!