What are the responsibilities and job description for the Brand Development and Marketing Specialist position at Promise Care NJ?
Promise Care NJ -
Promise Care is seeking a dynamic and creative Brand Development and Marketing Specialist to enhance our market presence and build a strong, consistent brand identity. This role will drive efforts to increase brand recognition through online platforms, targeted advertising, and community engagement. The ideal candidate is a strategic thinker with a proven ability to manage digital marketing campaigns, create compelling content, and foster engagement across multiple channels.
Brand Development and Marketing Specialist Key Responsibilities :
- Brand Strategy and Development :
- Develop and implement strategies to increase brand awareness and market presence in alignment with Promise Care’s mission and values.
- Ensure brand consistency across all platforms, materials, and communications.
- Social Media Management :
- Create and execute a social media calendar for platforms including LinkedIn, Instagram, and Facebook.
- Develop engaging posts highlighting company achievements, employee stories, patient testimonials, and educational content.
- Monitor and report on social media performance metrics, ensuring growth and engagement goals are met.
- Content Creation and Marketing :
- Design, write, and distribute a monthly newsletter targeting patients, employees, and stakeholders.
- Produce visually appealing and informative marketing materials, such as brochures, presentations, and digital ads.
- Collaborate with clinical and administrative teams to generate authentic and impactful content.
- Digital Advertising :
- Plan and manage Instagram and LinkedIn targeted ad campaigns, optimizing for reach, engagement, and conversion.
- Track and analyze campaign performance to refine strategies and achieve ROI goals.
- Community and Market Engagement :
- Represent Promise Care at local events, conferences, and online forums to strengthen community ties and brand visibility.
- Identify and pursue partnerships and sponsorship opportunities that align with brand goals.
- Analytics and Reporting :
- Utilize analytics tools to measure the success of marketing initiatives and provide actionable insights.
- Prepare regular reports on key performance indicators (KPIs) to share with leadership.
Brand Development and Marketing Specialist Skills and Qualifications :
Brand Development and Marketing Specialist Benefits :
