What are the responsibilities and job description for the Communications Specialist position at Promise Regional Medical Center Hutchinson?
The Communications and Social Media Specialist is responsible for developing and executing an overall communication and social media strategy to support Hutchinson Regional Healthcare System to multiple audiences (parents/caregivers, donors, employees/future employees, and the medical community). In this position, you will support the Director of Marketing and Communications in the development and implementation of communication strategies to both internal and external audiences. You will work with staff and patients to establish, maintain, and improve online communities and communication by leveraging established and emerging social media platforms. The overarching goal of this position will be to engage and acquire patients and employees through positive interactions on Hutchinson Regional Healthcare System’s social media platforms and effective internal and external communications. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all. ESSENTIAL FUNCTIONS: Support the day-to-day functions of communications and content development that align with the strategic initiatives of Hutchinson Regional Healthcare System. Develop social media content for Hutchinson Regional Healthcare System’s social channels that may include, but are not limited to, LinkedIn, Facebook, Instagram, Twitter, TikTok, and YouTube. Ensure that all communications are aligned with the system’s brand and are presented with audience-appropriate tone and language. Monitor and engage with stakeholders on social media (respond to comments promptly, answer questions, identify potential issues and trending content, etc.) Lead social media listening. Identify stories and produce high-quality written materials for HRHS electronic, print, newsletters, web, video, and media outlets. Develop and maintain an editorial calendar and oversee all efforts to publicize special activities, services, and events. Work with the marketing team to develop and place social media advertising to support patient acquisition, patient retention, and other growth strategies. Monitor and measure the impact of internal communications programs. Use a data-driven strategy to revise and recommend new strategies, channels, resources, and tools. Serve as a collaborative resource about social media strategy, trends, and best practices. MINIMUM KNOWLDEDGE AND SKILLS REQUIRED: Superior and relevant writing and editing capabilities for internal and external audiences. (A portfolio of recent writing will be requested). Robust understanding of the quickly-evolving paid and organic social media environments and demonstrated ability to manage a well-established and large social media presence. Outstanding interpersonal skills including the ability to develop working relationships and effectively communicate with all levels throughout the organization. An eye for detail and research to gain audience insights on what motivates, engages, and defines the call to action in communications efforts. REQUIRED BEHAVIORAL SKILLS: Integrity: A personal presence which is characterized by a sense of honesty and the willingness to do the right thing. The ability to role model, inspire and motivate others to promote the philosophy, mission, vision, goals and values of Hutchinson Regional Healthcare System. Compassion: A personal presence which is characterized by a sense of caring that is reflected in a high level of empathy and customer service with all that we come in contact. Ability to manage conflict, consider other points of view, and offer alternative solutions without jeopardizing overall project direction and the ability to manage customer expectations. Accountability: Demonstrated track record of ownership of situations, projects and issues. Able to work autonomously and have a high degree of flexibility to adapt to changing projects, priorities and work volumes. Respect: Demonstrated ability to collaborate with a diverse population. Treat all internal and external customers with a positive, proactive service orientation. Excellence: Strong communication and presentation skills with a proven ability to influence and lead teams to conclusion/decision making. Proven ability to think strategically but also must be able to lead day-to-day tactical processes. Demonstrated ability to manage and provide coaching and leadership on complex projects. Must be able to lead and/or facilitate process improvement. MINIMUM EDUCATION AND EXPERIENCE REQUIRED: Associate’s degree or higher required, preferably in communications, public relations, journalism, marketing or other related fields. 3 years of proven work experience in freelancing, writing, journalism, media relations, or content marketing for a brand. Demonstrated knowledge of social media platforms, strategies, and trends (Facebook, Twitter, LinkedIn, Instagram, YouTube, and Google Business) by showcasing social communities you have managed. PREFERRED EDUCATION AND EXPERIENCE: Experience using Sprout Social or Hootsuite. Familiarity using Adobe Creative Cloud. LICENSURE OR REGISTRATION REQUIRED: N/A PREFERRED LICENSURE OR REGISTRATION: None We offer competitive pay, a generous benefit package and a reason to be proud of what you do, every day. Hutchinson Regional Medical Center is a not-for-profit, 190-licensed bed medical facility serving the health needs of more than 65,000 residents of Hutchinson, Reno County and the surrounding Central Kansas region. Our broad network of health care services extends deep into the community with Health-E-Quip, a home medical equipment supply store; Horizons Mental Health Center, a mental health services provider for surrounding counties; Hospice & HomeCare of Reno County, a medical and emotional support system for patients and their families in the final phase of a terminal illness or those needing home health care services for acute and chronic illness needs; and Sleep Diagnostic Center, a monitored sleep lab that identifies sleep disorders. Together, we will do everything possible to deliver an exceptional experience of care to every patient and family member who walks through our doors.
