What are the responsibilities and job description for the Head of Marketing and Brand Strategy position at Promofect, LLC?
About Us :
Promofect is a dynamic promotional products and decorated apparel company. Formed through the merger of two Rockland County businesses, we’ve grown into a national brand working with Fortune 500 companies. We specialize in in-house apparel decoration, innovative branding solutions, and custom corporate kits. As we expand, we’re seeking a passionate and experienced marketing leader who can seamlessly blend strategic vision with hands-on execution to elevate our brand and marketing efforts.
Who We're Looking For :
We’re searching for a marketing professional who can own our marketing strategy, take charge of branding, and lead the execution of campaigns. This role is perfect for someone with proven expertise in marketing leadership, but who’s not afraid to roll up their sleeves and be involved in day-to-day content creation, social media engagement, and on-the-ground brand storytelling.
If you’re an adaptable marketing leader who can think big and execute down to the smallest detail, we’d love to meet you.
Key Responsibilities :
- Strategic Leadership : Develop and drive the overall marketing and brand strategy, ensuring alignment with business goals.
- Hands-On Execution : Participate actively in tasks like photography, content creation, and campaign design to bring ideas to life.
- Digital Marketing Management : Oversee all digital channels, including email marketing, social media, and paid advertising (Google Ads, Facebook Ads, TV, etc.).
- Brand Development : Ensure brand consistency across all touchpoints, including website updates, promotional materials, and marketing collateral.
- Creative Direction : Collaborate with internal teams to produce high-quality, visually compelling marketing assets.
- Campaign Analytics : Track, analyze, and report on the performance of campaigns, providing actionable insights for improvement.
- Team Collaboration : Work closely with sales and other departments to align marketing efforts with broader company objectives.
- Innovative Storytelling : Craft engaging campaigns that highlight our unique offerings and resonate with our diverse clientele.
- Manage Remote Team : Lead the growth and management of our remote team, delegating day-to-day tasks such as Facebook ads and video editing. The ideal candidate will oversee the team's performance, ensure tasks are completed effectively, and take ownership of expanding the team's capabilities to meet the company's evolving needs.
Qualifications :
Why Join Us?
At Promofect, you’ll have the opportunity to lead marketing for a growing company while making a tangible impact on our brand and business. Join a passionate, creative team in an environment where your ideas and leadership will shape the future of our company.
Job Type : Full-time
Pay : $55,000.00 - $110,000.00 per year
Benefits :
Experience :
Ability to Commute :
Ability to Relocate :
Work Location : In person
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Salary : $55,000 - $110,000