Consumer Marketing Research Intern

Description

Are you a student that loves candy and snacks? Are you looking to join an ever evolving and rapidly growing team for the 2025 Summer? PIM Brands might just be exactly what you’re looking for!

PIM Brands, Inc. is seeking bright, eager interns for our Sales Team. PIM Brands, Inc. is the world's largest maker of Real Fruit Snacks and related treats and is also one of the world's largest makers of chocolate and non-chocolate confections. Currently ranked as #26 on Candy Industry Magazine's "Global Top 100" confectionery companies in the world and #10 in North America by Candy Industry Magazine.

PIM Brands, Inc. has also been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) six times in the last decade.

Millions of times each day all across the world, consumers enjoy PIM's vast array of loved brands including Welch's® Fruit Snacks, Welch's® Juicefuls® Juicy Fruit Snacks, Welch's® Fruit' n Yogurt™ Snacks, Welch's® Fruit Rolls, Welch's® ZERO SUGAR Fruity Bites, Welch’s® Absolute Fruitfuls, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice™ Fruit On the-Go™ Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more.

We are looking for a Consumer Marketing Research Intern interested in starting a SWEET career as at our global corporate headquarters in Park Ridge, New Jersey.

Overview  

• Gather and interpret consumer/shopper data to spot trends and insights that can shape business strategies. 

• Perform both primary and secondary research to get a clear picture of consumer behavior, preferences, and market trends. 

• Develop detailed reports and presentations to share findings and recommendations with stakeholders. 

• Partner with teams across marketing, sales, and product development to incorporate consumer insights into business plans. 

• Ensure accuracy in data analysis and reporting. 

• Gain experience in utilizing insights to help guide the development of products and services that meet the needs of the target consumer 

• Contribute to selling in new items for the #1 Fruit Snack brand, Welch’s® Fruit Snacks 

Qualifications

Qualifications:

• Rising Junior/Senior in college/university, pursuing bachelor’s degree in marketing, business, economics, psychology, or a related field with a strong focus on statistics and research methods.

• Cumulative GPA of 3.0 or better 

• Strong business acumen and analytical ability 

• Strong written and verbal communication skills
• Strong interpersonal and organization skills
• Demonstrated ability to develop and maintain strong relationships

• Effective problem-solving skills
• Self-motivated and bias for action

• Good knowledge of Microsoft Word, Excel, PowerPoint and Outlook

• Demonstrated personal and professional values

Required Skills/Experience:

• Proficient in Microsoft Excel and PowerPoint. 
• Able to analyze and interpret data to uncover trends and insights.
• Excellent verbal and written communication skills as well as effective problem- solving and organizational skills.
• Have access to housing and reliable transportation.
• Able to work a 40-hour week, beginning June 2nd, 2025.
• Must be able to work in the office Monday thru Thursday; Friday is Work from Home

It would be sweet if you also had: 

• Some experience in designing and conducting surveys to gather consumer feedback utilizing Toluna, Survey Monkey, Quester and/or Zappi, etc., but not required.  
• Completed a Marketing Research, Consumer Behavior and/or Behavior Economics class.
• A strong desire to learn about and understand consumer behavior and market trends.
• Knowledge of and passion for the specific business you are interested in at PIM Brands  
• Strong passion for and knowledge of the Food and CPG industry
• Leadership experience on or off campus 

Excited about this Internship opportunity, please apply! 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for PIM Brands.

Thanks for your interest in working with us.

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