What are the responsibilities and job description for the Senior Product Marketing Manager – Email Security position at Proofpoint?
Qualifications
Product Marketing & Cybersecurity Expertise : 8 years of experience in product marketing.
Must be a strong public speaker : Comfortable in front of internal and external audiences – over Zoom and in person.
Collaboration : Demonstrated cross-functional leadership, proven ability to collaborate effectively with all levels of cross-functional teams, including product management, sales, corporate marketing, and third parties.
Deep curiosity : Excellent listening skills, empathy and support for coworkers, and ability to get things done in a collaborative team environment.
Engagement : High energy and enthusiasm – the type that is contagious with its potential to influence other teams.
Travel : Willingness to travel to events and meetings, including to international locations, but travel is expected to be under 25% and in accordance with company health and safety policies.
Responsibilities
Develop and execute strategic marketing plans to promote our email security products.
Define our go-to-market strategies, positioning our products and services effectively, and driving successful product and market awareness for our email security solutions.
Collaborate closely with cross-functional teams, including product management, corporate marketing, and sales, to ensure that our products and services meet the needs of our target customers and remain competitive in the market.
Positioning and Messaging : Be the expert on our buyers – who they are, how they buy, and their buying criteria. Craft clear and concise messaging, positioned against trends observed among our prospects and customers.
Launch Execution : In partnership with product management, corporate marketing, competitive intelligence, and sales teams, lead the planning and launch of new capabilities, releases, and manage the cross-functional execution of the plan.
Support incremental updates and feature launches throughout the year with end-to-end launch strategy to generate awareness and drive demand.
Sales Enablement : Understand and support our direct and indirect sales channels; create and deliver effective enablement knowledge, content, and tools that help sellers identify opportunities and communicate our unique value.
Content Creation : Create compelling content including product presentations, videos, blogs, collateral (e.g., datasheets, solution briefs), byline articles, and more to effectively communicate the value of products and solutions to customers and prospects and accelerate the buyer’s journey.
Be a highly experienced content presenter to internal and external audiences, including sales training, user conferences, webinars, industry conferences, and analyst briefings.
Collaboration : Build strong working relationships and collaborate closely with product management, corporate marketing, competitive intelligence, and sales teams to ensure alignment on release benefits to achieve business goals.
Act as a bridge between technical teams and customers.
Customer Advocacy : Identify and leverage customer success stories and testimonials to strengthen our marketing efforts and showcase the impact of our product and services updates.
Benefits
Competitive benefits package that includes flexible time off, a robust well-being program providing for 4 global wellbeing days per year, and a 3-week work from anywhere option.
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