What are the responsibilities and job description for the Digital Marketing Manager position at Propaganda Creative?
Job Description
Job Description
Propaganda Creative is seeking a dynamic and skilled Digital Marketing Manager to lead our digital marketing efforts. This role is perfect for someone passionate about crafting digital strategies that not only captivate but also convert. As a Digital Marketing Manager, you will be at the forefront of our marketing initiatives, driving growth through innovative digital campaigns across multiple platforms.
Required Qualifications :
Advanced understanding of Meta Business Suite, including Facebook Business Manager and Ads Manager.
Advanced understanding of Instagram operations and advertising.
Advanced understanding of Google Ads for PPC, Display, Shopping, and Local Services.
Advanced understanding of Google Analytics for account setup, data analysis, campaign modifications, and conversion tracking.
Advanced understanding of Google Tag Manager for setting up tags, triggers, and troubleshooting.
Base knowledge of additional social platforms like TikTok, YouTube, , X, Threads, Bluesky, Pinterest, and Snapchat.
Professional attitude with excellent client communication skills.
Preferred Additional Qualifications :
Advanced knowledge in Search Engine Optimization (SEO) practices.
Familiarity with SEO tools like SEMRush or MOZ.
Basic understanding of Google Data / Looker Studio for report generation.
Experience in running ads on various social platforms.
Basic proficiency in Adobe Creative Suite, especially Illustrator and Photoshop.
Proficient in copywriting and prompting.
Basic knowledge of AI tools like ChatGPT, Grok, Llama, DeepSeek, Gemini, etc.
Experience with email campaign platforms such as Mailchimp or Constant Contact.
Daily Duties / Expectations :
- Organize, schedule, and manage content using Monday.com for client projects.
Write social post copy with assistance from ChatGPT and develop hashtags for posts.
Schedule and manage posts, stories, and reels using Meta Business Suite for Instagram and Facebook.
Optimize and run ad campaigns through the Ads Manager for Instagram and Facebook.
Schedule posts using SmarterQueues.
Monitor and optimize Google Ads, including YouTube, with weekly performance reviews and A / B testing.
Adjust ad strategies based on performance insights.
Conduct SEO health checks with SEMRush, implement suggestions, and manage backlink disavowal.
Compile monthly reports for all platforms using Google Data / Looker Studio.
Track client ad spends to avoid budget overages.
Onboard new clients with social discovery documents, account setups, and tracking configurations.
Propaganda Internal Marketing :
Manage sponsored listings on Clutch, The Manifest, and DesignRush.
Oversee our Google Ads campaigns.
Manage Propaganda's social media presence, including content scheduling and advertising.
Contribute to blog writing.
Handle website SEO management.
Company Description
Our talented team consists of a diverse blend of designers, developers, illustrators, thinkers, and dreamers, each one adding a fresh perspective to every project. We mix our genuine love for design with our tenacious dedication to detail and craft. Our mission is simple—build compelling brands that connect.
Company Description
Our talented team consists of a diverse blend of designers, developers, illustrators, thinkers, and dreamers, each one adding a fresh perspective to every project. We mix our genuine love for design with our tenacious dedication to detail and craft. Our mission is simple—build compelling brands that connect.