What are the responsibilities and job description for the PLG Growth Manager - Remote / Chicago position at Propel, Inc?
Propel is partnering with a high-growth tech company that's transforming how businesses access essential data to power better decision-making. They've redefined transparency in their industry, and their platform is designed to democratise access to data-providing insights that were once only available to a select few.
This company has seen rapid success, expanding its product globally with a freemium model that allows users to get started easily, while premium features offer deeper insights and more robust tools for those ready to scale.
Remote first, full medical coverage, equity options, and a strong benefits package are just a few of the perks.
Why This Role?
This is a pivotal hire. As the new PLG Growth Manager, you'll drive the growth strategy from the ground up. You'll focus on turning users into paying customers by enhancing user experiences, optimising how they interact with the product, and ultimately unlocking new revenue streams. Reporting directly to senior leadership, you'll have the autonomy to implement bold ideas and the opportunity to make a major impact.
What You'll Do :
- Own the end-to-end PLG growth strategy, to drive new revenue streams, focusing on converting free users into paying customers.
- Optimise user journeys to ensure onboarding is seamless and time-to-value is shortened.
- Run experiments to increase activation and conversion rates, improve engagement and reduce churn, using data to guide every decision.
- Optimize user journeys and onboarding flows to reduce churn and improve engagement.
- Enhance pricing and upsell strategies to create seamless transitions from free to paid tiers.
- Work cross-functionally with Product, Marketing, and Engineering to to make sure growth initiatives are embedded in everything they do.
- Analyse key metrics (acquisition, activation, retention, engagement, conversions) to inform decision-making and drive improvements.
What They're Looking For :
Why You'll Love It Here :
This role is perfect for someone who thrives in high-growth environments and loves using data to drive decisions. If you're ready to take on a role where you'll have autonomy, impact, and a clear path for growth, this could be the one for you.
