What are the responsibilities and job description for the Growth Strategist position at Propel?
About Propel
We are partnering with a high-growth tech company that's transforming how businesses access essential data. Their platform is designed to democratise access to data, providing insights that were once only available to a select few.
The company has seen rapid success, expanding its product globally with a freemium model. This allows users to get started easily, while premium features offer deeper insights and more robust tools for those ready to scale.
Job Description
- Drive the growth strategy from the ground up as the new PLG Growth Manager.
- Focusing on turning users into paying customers by enhancing user experiences, optimising how they interact with the product, and unlocking new revenue streams.
Responsibilities:
- Own the end-to-end PLG growth strategy.
- Optimise user journeys to ensure onboarding is seamless and time-to-value is shortened.
- Run experiments to increase activation and conversion rates, improve engagement and reduce churn, using data to guide every decision.
- Enhance pricing and upsell strategies to create seamless transitions from free to paid tiers.
- Work cross-functionally with Product, Marketing, and Engineering to ensure growth initiatives are embedded in everything they do.
- Analyse key metrics (acquisition, activation, retention, engagement, conversions) to inform decision-making and drive improvements.
Requirements
- Experience in B2B SaaS, DaaS or Open Data or API driven businesses, with a focus on product-led growth or user acquisition.
- A data-obsessed mindset with experience running A/B tests and analysing user behavior.
- A deep understanding of growth loops, engagement strategies, and what makes users stick.
- A collaborative and creative approach to problem-solving, with a passion for working across teams.
