Title : Digital Media Sales (DMS)
Status : Full-time
Reports to VP of Sales
Location : Charlotte, NC
THIS SALES POSITION IS NOT FULLY REMOTE, CANDIDATES MUST LIVE IN THE CHARLOTTE, NORTH CAROLINA METRO. PLEASE READ ENTIRE JOB DESCRIPTION BEFORE APPLYING. THIS IS A SALES POSITION ONLY.
About Propellant Media :
Propellant Media is a modern media marketing consultancy. We help our clients maximize engagement with their clients and prospects by leveraging programs that integrate targeted digital advertising, online display, search marketing, mobile and social media advertising.
Join an Inc 5000 Companies (Fastest Growing Companies - #143 out of 5000 companies) and Inc Best Places To Work Company organization :
Sales Position Breakdown : Full-time / Hybrid
- Salary : Starting at $50,000 / yr Base Commissions
- Hours of work are from 8 : 30 AM ET to 5 : 00 PM ET Monday through Friday
- This does not preclude you from putting in additional time to finish particular projects
Benefits :
Paid Time Off (PTO) : We offer a generous PTO allowance, along with all National Holidays as paid time off.Medical and Ancillary Benefits with 50% medical for individual employee covered by Propellant401k with matching and discretionary profit sharingOur Competitive Advantage
Multi-Platform Delivery : Our campaigns are delivered across, apps, connected TV, email, paid search, geofencing, programmatic display, and social media platforms, utilizing display, video, and native executionsProprietary Advertising Technology : We offer a proprietary advertising technology platform, including multiple demand-side buying platforms (DSP)Integration with Multiple Digital Platforms : Our platform integrates with 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile appsGeofencing Marketing : As an established leader in this space, our unique technology opens doors and initiates discussions with direct brands and agenciesCreative Support : We have a full-service design and creative team to guide clients and craft the right message and develop impactful creative for their campaignsSummary of Role (PLEASE NOTE THIS IS A SALES POSITION THAT INCLUDES OUTBOUND SALES)
The Digital Media Sales (DMS) owns the sales relationships, and is responsible for continued, profitable growth and the development of new and existing accounts. The DMS are the eyes and ears of the client for Propellant Media from the initial sales and handoff to a media planner, and will know best what is on the brief, on target for the brand, and what the client is looking for. For the client, the AD is the essential voice of reason on strategic and creative issues, someone they trust implicitly to do what is right for them and their brand(s).
Essential Duties & Responsibilities of the Digital Media Strategist :
Throughout all stages of the sales cycle, own the relationship with prospective clients by managing successful, profitable and trust-based engagements as a business partner, not just a supplier of communicationsActively identify and prospect new business opportunities with local and regional businesses, and agenciesWork with the VP of Sales and Executive Leadership to define agency growth strategy within target verticalsIndustries include but are not limited to healthcare, higher education, tourism, home care services, B2B, Automotive, Retail, and moreNurture target prospects and leads throughout each stage of the sales funnel specific to Propellant MediaMaintain up-to-date sales pipeline (Hubspot CRM), providing real-time forecasts for new business effortsLeverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possibleConduct virtual and in-person meetings demonstrating subject matter expertise and a point of view on industry and / or specific advertising solutions, with deep knowledge of your customer’s vision and objectivesInterpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental salesPlay an active role in ensuring successful onboarding of new clients and transitioning those new clients to our media planning teamNurture the growth and scaling of agency partners as they onboard their first few clientsParticipate in strategy development to help set and measure company goals, analyze data, and present findings to clients at the onset of business developmentWork effectively with internal media planning and strategy team to ensure projects proceed as anticipated and strategic goals are metCollaborate with the Agency leadership (as applicable) on client media plans and budgets and follow up on how the plans are being implementedIntuitively understand the dynamics of clients’ businesses, and make good use of insights to stay informed about the client and their industryIn partnership with Media Planners, manage the financial health of the client at Propellant Media and ensure agency revenue targets are met or exceeded, and the account is growingLead on writing campaign and creative briefs, and kick-off internal teams on new projectsMeet critical sales quotas and sales targeting including total prospect touches, meetings, agreements, total closed prospects, and total booked sales volumeCommunication Skills
Demonstrate excellent written, verbal and listening skillsBe comfortable and adept in representing Propellant Media with a client’s senior managementDemonstrate outstanding presentation skills in formal and informal settings and be an excellent meeting leaderCommunicate in a clear, coherent and professional mannerBe self-assured as well as sensitive when leading client team membersMaintain a candid professional relationship with other Propellant Media staffAdditional Responsibilities
Be a team builder and a team playerInspire strategic creative solutionsModel a conscientious, straightforward and dedicated work ethicPassionately uphold the agency brand, culture and valuesCollaborate among multiple departments effectively and efficientlyBe accountable for meeting goals and expectationsQualifications
5 years of relevant account management experience, agency experience in leading accounts or equivalent client experience in marketing rolesWorking knowledge of LinkedIn Sales Navigator, Hubspot CRMCan embrace utilizing technology, including platforms like Hubspot, Loom and Fathom to record prospect meetings and moreProficiency with the Microsoft Suite (Powerpoint, Word, Excel) & Google DriveWorking knowledge of marketing and advertising tactics, Google Ads, Meta & Google AnalyticsExperience writing creative briefs and informing internal teams on new projectsDemonstrated success in uncovering new business opportunities, managing accounts and growing clientsProven track record of leading projects and initiatives from start to finishDemonstrated success in leading projects without direct reporting relationshipBachelor’s degreeCompensation :
Salary : $50,000 / Year Monthly Commissions - This role offers a competitive blend of salary and commissionThis job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.
Company Wide Benefits :
401(k) plus matchingHealth InsuranceHealth Savings AccountDental InsuranceVision InsuranceDisability InsurancePaid Time Off (2 Weeks Paid Sick)Employee Referral ProgramSchedule :
Monday to Friday from 8 : 30 AM To 5 : 00 PM ETEducation :
Bachelors DegreeWork Location :
In-Office 2-Days Per Week (Wednesday / Thursday)Charlotte, NCCompany's Website & Links :
Benefit Conditions :
Only full-time employees eligible after three months of employmentCOVID-19 Precaution(s) :
Remote Interview ProcessVirtual Meetings & Conference Call
Salary : $50,000
