What are the responsibilities and job description for the Marketing Specialist position at Proper Hospitality?

Proper Hospitality is seeking a passionate Marketing Specialist to join our corporate team in Los Angeles.

Job Summary

The Marketing Specialist supports Proper Hospitality’s marketing efforts across our portfolio of luxury hotel properties. This role ensures the seamless execution of marketing initiatives by managing campaigns, updating property websites, liaising with PR agencies and coordinating approvals. The Specialist works collaboratively with marketing team members to maintain brand standards and drive growth while ensuring all deliverables are executed with precision and timeliness.

Essential Job Duties and Responsibilities

Project Management & Coordination

Provide administrative and operational support to the marketing team, ensuring timely execution of campaigns
Coordinate property-level creative requests from briefing to approvals and final delivery
Maintain and update marketing calendars to align initiatives across properties
Manage creative and copy approvals to ensure readiness for deployment

Website & Content Management

Update property websites with accurate content, including menus, photos, special offers, press updates, and happenings

Conduct regular audits of property websites to ensure functionality and relevance of content

Collaborate with SEO agencies to optimize website content for improved visibility

Resize and organize imagery for digital and print use, maintaining a well-structured asset library

Coordinate with on-property outlet owners to maintain accurate and updated GMB (Google My Business) listings for hotels and F&B outlets

Public Relations Support

Serve as the liaison between PR agencies and internal teams, managing asset and media kit requests

Track and compile earned media coverage, sharing results with stakeholders and maintaining archives of press mentions

Ensure press sections on websites are up-to-date and aligned with media strategies

Partner with social media managers to amplify PR efforts across digital platforms

Creative & CRM Assistance

Collaborate with the creative team to organize and manage photoshoots and marketing imagery

Support email marketing initiatives by ensuring accurate campaign content and subscriber data

Maintain brand consistency across all digital and physical platforms, including OTA listings, event collateral, and email templates

Team Support

Manage file organization, vendor coordination, and general marketing operations tasks

Assist Marketing Managers in executing property-level campaigns, including email marketing and seasonal promotions

Education and / or Experience

1–2 years of experience in marketing, communications, or project coordination (hospitality experience preferred)

Experience with CMS platforms (e.g., WordPress, Shopify), CRM tools, and email marketing platforms (e.g., Revinate, Klaviyo, Cendyn)

Familiarity with project management tools like Asana, Monday.com, or Trello is a plus

Skills / Specialized Knowledge

Strong organizational skills with attention to detail and task prioritization

Excellent communication and interpersonal skills

Proficiency in Photoshop, Canva, and performance reporting tools like Google Analytics is a plus

Familiarity with SEO, GMB management, and digital content optimization

Company Overview

Proper Hospitality is made up of a diverse group of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple : There is a right way to do things and anything less just isn't proper. We are seeking out the best of the best from inside and outside of the industry to work alongside us as we grow a new kind of lifestyle Hospitality Company inspired by a centuries-old tradition. The work is challenging and fast-paced but rewarding above all.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, gender identity or expression, genetics, or any other federal / state protected category.

Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.

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