What are the responsibilities and job description for the Field Marketing Manager position at PROS Holdings, Inc.?
Field Marketing Manager (Houston Hybrid)
Reporting to the Demand Generation Manager, the Field Marketing Manager is responsible for planning, organizing and executing marketing programs & events that generate new prospects and advance existing opportunities for the sales team. This person will act as a liaison between the demand generation (campaigns) team and inside, partner and field sales teams. This role will also develop - or assist in the development of - marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. The Field Marketing Manager must also manage vendor contracts and relationships and work with the internal marketing team to strategize, build and execute all marketing events & programs.
The Company - PROS :
PROS Holdings, Inc. (NYSE : PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.
A Day in the Life of the Field Marketing Manager :
- Research, choose, design and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
- Recruit and manage all staffing for events
- Recruit and manage speaking engagements at events - working with internal and external SMEs
- Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs & events
- Develop and implement pipeline acceleration programs jointly with sales
- Interface with sales to determine sales enablement needs, and work with product / solution marketing to develop tools, programs in a box, training and content
- Forecast, measure, analyze and report on impact of programs
- Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
- Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services, digital marketing agencies, direct mail providers, SEO experts, designers, copywriters and list brokers
- Develop and implement target account strategy to support account-based selling
Required Qualifications - About You :
Highly Preferred
Skills & Personal Characteristics :
Why PROS?
PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won't stop until we've delivered on our promises. We're committed to the success of our customers. That's why we think harder and dream bigger - so our customers can go even further than they ever imagined possible.
This is a unique opportunity to join a company that has 30 years of proven success with a long runway of more success.
Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.
Work Environment :
Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
