Digital Marketing Specialist, Blaine MN (minium 3 yrs exp)

Job Overview
PROS Parts is a small business in Blaine, MN that provides worldwide, one-stop shopping for all equipment in dry cleaning and commercial laundry operations. We offer our customers the industry's broadest and deepest inventory of parts and brands. Our team is highly experienced, deeply knowledgeable, and innovative thinkers.

Position Overview:
PROS main marketing channel is our website. This position’s primary function is to be responsible for expanding our website marketing outcomes. This role will help monitor our site’s search placement and continually review our search engine optimization strategy, develop and implement a plan for paid search campaigns, and define the equipment, parts and supplies we will feature on the website. This role will also respond to orders that come in through the website and serve as a backup inside salesperson -- answering the phones, developing quotes and providing excellent service to our customers. Regular and consistent attendance is required and considered an essential function of this position.

Responsibilities:

• Monitoring and expanding our Search Engine Optimization functions.
• Researching, building and implementing a paid search advertising strategy.
• Determine the products, including expanded equipment and supplies, to feature on the website.
• Monitor reviews and create posts on our social media platforms
• Responding to orders that come in through the website.
• Serving as a backup person to help with inside sales, answering phones and providing sales quotes and shipment information.
• Using the company’s Customer Relationship Management System (CRM) to follow up on quotes and prospects proactively.

Job Knowledge, Abilities, and Skills: Knowledge of general sales practices.

• Proven experience in digital marketing and SEO knowledge.
• Preferred experience with paid advertising and e-commerce marketing.
• Ability to use various computer software systems, including basic email (Outlook), Microsoft Teams, and the company’s CRM and ERP systems.
• Ability to communicate effectively in English, both verbally and in writing.
• The ability to multi-task & work well under pressure.
• Ability to assess a situation, draw a valid conclusion, and make sound recommendations.
• Ability to work well independently and as a team.
• Knowledge of general sales practices.
• Strong organizational skills and experience using those skills in the workplace.
• Must have solid interpersonal skills.
• Ability to type and accurately complete data entry tasks.
• Ability to learn and be familiar with the company's overall product line, pricing practices, and relevant aspects of the industry.

PROS Parts has a competitive benefits package which includes but is not limited to:

• Health and Dental Benefits
• Paid Vacation
• Paid Holidays
• One Day of Personal Leave time
• Year End Bonuses based on achievement of company goals

Education and Experience:

• 1-3 years of experience working in digital-based marketing.
• Strong experience with SEO strategy and monitoring.
• Experience in web advertising and strategy.
• Strong skills in answering calls and emails to attend to the needs of customers and 1-3 years of previous experience using those skills in the workplace.
• Proficient (and previous work-related experience) using all Microsoft Office products (Excel, Outlook, Word, Microsoft Teams).
• Previous experience using an ERP (Sage 100) or a similar computer system requiring data entry.
• Previous experience using a CRM System is a plus.
• Proven experience working cohesively with a team to complete a task or project is required.
• Proven experience working efficiently on an independent basis with minimal supervision.
• Previous experience in the parts sales segment (auto, plumbing etc.) is a plus.
• A sales, marketing, or business degree is a plus.

Work Environment:

PROS Parts is a small company. We have a flat organizational chart where the team works together without a lot of hierarchy. Each employee wears multiple hats, with an understanding of how all of the roles work together. We are looking for team members that want to do their job well but also are interested in learning more and taking on elevated responsibilities as appropriate.

We have an open office space where people can talk back and forth as needed. There isn’t a formal HR function, but we care about each other and work to ensure each person feels supported and open to have conversations.

PROSParts Core Values:

Trusted partner
We are your parts resource -- we have extensive expertise and range of products. We are driven and work innovatively to find solutions for you. We do not just take your order; we ensure your order is exactly what you need, and we understand the urgency you are experiencing. Whether it is a one-time sale or a long-term relationship, we care. As a team, we collaborate and cheer each other on as we work to help make your job easier.

Do what’s right
We operate with honesty and integrity. We are candid not only with our customers, but also with each other on our team to ensure we are providing unparalleled customer service to meet your requirements. We challenge ourselves to be our best selves. We offer added value in everything we do, and we stand by our commitments.

Nimble
We are an adept and agile team that has worked together for many years. We are proficient at leveraging our industry knowledge to quickly and accurately make decisions and changes.

Enterprising
We take the initiative to maximize the value we offer our customers. We are curious and inquisitive about customer needs as well as how to elevate efficiencies in how we work. We are proactively on the lookout for inventive ideas to help PROS Parts be the best one-stop parts shop possible.

Have fun
We do not take ourselves too seriously and enjoy our work. We have fun together as a team and we have fun with our customers. We celebrate successes and hope we make you smile too.

Job Type: Full-time

Pay: $57,000.00 - $61,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

Salary : $57,000 - $61,000