Demand Generation Campaign Manager

Demand Generation Campaign Manager (Houston Hybrid)

PROS is looking for an experienced and data-driven Campaign Manager to join our Demand Generation team. Reporting to the Director of Demand Generation, this new role will lead the strategy, planning, execution, and optimization of demand marketing campaigns that drive brand awareness, engagement, pipeline growth, and revenue. The ideal candidate will thrive in collaboration with key cross-functional marketing and sales stakeholders and possess a strong understanding of digital marketing, ABM, and the B2B buyer’s journey.

The Company - PROS:

PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

A Day in the Life of the Demand Generation Campaign Manager:

Campaign Strategy & Planning

• Develop and execute integrated multi-channel campaign strategies aligned with business goals, target audiences, and sales objectives to drive pipeline growth and customer acquisition
• Define campaign themes, messaging, and content strategies while setting clear objectives, KPIs, and benchmarks to ensure targeted execution and measurable success

Campaign Management & Execution

• Execute multi-channel demand generation campaigns across digital, email, paid media, events, and ABM, collaborating with content, creative, and digital teams to develop impactful assets
• Optimize lead flow and nurture sequences with marketing operations and SDR teams, ensuring seamless sales handoff while refining campaigns based on performance data

Collaboration & Communication

• Act as the primary liaison for demand campaigns, ensuring alignment and transparency by communicating strategies, expectations, and performance updates to key stakeholders
• Collaborate with internal teams, external agencies, and regional marketing partners to refine targeting, enhance engagement, and maximize campaign impact

Performance Analysis & Optimization

• Track, analyze, and report on campaign performance, providing insights on pipeline contribution, ROI, and customer engagement to drive data-informed decisions
• Continuously optimize campaigns through A/B testing, audience segmentation, and sales funnel analysis, refining strategies to maximize lead conversion and sales opportunities

Required Qualifications - About you:

We are looking for candidates who possess the rare combination of the following achievements, skills and behaviors:

• 5 years of experience in demand generation, campaign management, or B2B marketing
• Proven ability to create and execute multi-channel marketing campaigns that drive brand awareness, engagement, pipeline, and revenue
• Strong understanding of B2B marketing strategies, lead nurturing, and the B2B customer journey
• Experience with marketing and sales platforms (e.g., Marketo, Salesforce, Demandbase, Outreach) and various digital marketing channels
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Data-driven mindset with experience analyzing campaign performance and making strategic optimizations
• Exceptional communication and collaboration skills to work effectively across teams

Highly Preferred:

• Experience in SaaS, enterprise software, or technology marketing

Skills & Personal Characteristics:

• Ownership
• Innovation
• Care

Why PROS?

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

This is a unique opportunity to join a company that has 30 years of proven success with a long runway of more success.

Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.