Director of Lifecycle Marketing

Imagine joining a brand that’s redefining how people start their day - transforming the humble cup of coffee into a powerful tool for focus, energy, and well-being. This fast-growing company creates functional beverages that blend the richness of coffee and matcha with the benefits of adaptogens, nootropics, and superfoods. Their products are designed to help people feel their best, without the jitters or crashes that come with traditional caffeine.

They’re on a mission to make everyday rituals healthier and more effective, and they’re looking for a Director of Customer Lifecycle to help them build lasting relationships with their customers. If you’re passionate about crafting personalized experiences, driving retention, and optimizing the customer journey, this is your chance to make a big impact.

YOUR MISSION

As the Director of Customer Lifecycle, you’ll oversee the full customer journey, focusing on increasing acquisition, retention, loyalty, and overall revenue growth. You’ll map out customer journeys, personalize experiences, and continuously optimize strategies to maximize retention and LTV. This role combines tactical execution across Email/SMS marketing with ownership of the subscription program, requiring a mix of creativity, analytics, and leadership.

This is a full-time position.

What’s In It For You

• A fully remote position and team, so you can work from anywhere - whether it’s your balcony with a cup of coffee or your favorite co-working space
• Growth opportunities to develop your skills and pursue a path that excites you
• Health, vision, and dental insurance to keep you in top shape, so you can focus on what you love without worries
• Unlimited PTO to recharge and take care of yourself
• $500 monthly health credit for massages, therapy, and general well-being
• Team trips to build connections and have fun together!
  
  

What You’re Getting Into

• Design and execute email marketing strategies that drive engagement across every stage of the customer journey
• Manage and optimize the subscription business by testing and implementing strategies to improve retention and LTV
• Oversee end-to-end email campaigns, from ideation to execution, ensuring brand integrity and effectiveness
• Build and optimize automated flows with personalized messaging based on customer behavior and purchase intent
• Collaborate with creative and marketing teams to produce compelling, customer-centric email content and designs
• Analyze transactional data to develop personalization strategies that increase engagement and conversion
• Continuously refine testing methodologies based on industry trends and new technologies
  
  

Who You Are

• You have 5 years of experience in email/SMS marketing, with a strong background in DTC subscription programs
• You’re an excellent leader with experience managing cross-functional teams and communicating effectively across departments
• You’ve worked with creative designers and copywriters to develop best-in-class email designs
• You’re skilled at translating customer personas and segments into concrete, measurable journeys
• You have strong analytical skills and use data to develop insights, spot opportunities, and inform campaigns
• You’re highly detail-oriented with exceptional organizational skills
• You’re a clear and confident communicator, both verbally and in writing
• You thrive in a fast-paced startup environment and can adapt quickly to change
• You’re proficient in tools like Klaviyo, Recharge, Skio, Shopify, Google Analytics, Northbeam, Triple Whale, Asana, Monday, Basecamp, and Figma
  
  

What Success Looks Like

30 Days: You’ve familiarized yourself with the brand’s customer lifecycle strategies, tools, and key stakeholders

60 Days: You’re actively managing email/SMS campaigns, optimizing flows, and implementing subscription strategies

90 Days: You’ve started to see measurable improvements in retention, LTV, and overall customer engagement