SOCIAL MEDIA SPECIALIST

Social Media Specialist 

Job Description

The Social Media Expert is a data‐obsessed self‐starter with excellent judgement and communication skills — and someone who keeps a watchful eye on the ever‐changing Facebook, LinkedIn algorithms and other social media platforms’ best practices. You value strategy, work creatively, have a passion for crafting social media, and you love working in a dynamic environment. You will work closely with the Social Media Manager and third‐party partners to improve organic and paid social presence and enhance product for very wide client base.

Responsibilities:

· Select, publish, and monitor content across pre‐selected social media channels using template content and images that are modified to fit client’s specialties and demographics.

· Stay abreast of new developments and changes in social media; proactively share best practices, trends and tips with internal teams.

· Coordinate creation or update of client’s social media accounts to allow for our administrative access.

· Implement social content calendar per the defined schedule of the client’s subscription level.

· Utilize client management tools to implement task workflows on schedule and to record pertinent internal and client conversations on Social Media Specialist activities that have a bearing on the client experience.

· Serve as mentor / resource in conjunction with Social Media products & services for new hire on‐ boarding and training refreshes.

· Coordinate continuous flow of new content from writers and graphic designers, while organizing in a database for departmental use.

· Contribute content to library provided to clients regarding social media best practices, advice, and use.

Social Paid Ads Requirements (as needed):

· Take ownership of clients' social advertising campaigns within Facebook, Instagram, and LinkedIn and provide ongoing optimization for each client.

· Provide data analysis, reporting, and performance insights to all client team counterparts including campaign results, findings, and next steps.

· Provide subject matter expertise on paid media, advertising analytics, user experience and behavior, data analysis and reporting.

Requirements:

• 3 years in a digital marketing role, preferably in a technology setting.

• Proficient writing skills in “B to B” and “B to C” communications with adequate knowledge of Social Media and best practices for writing social posts.

• Excellent interpersonal skills, including the ability to communicate articulately both verbally and in writing (in the English language).

• Intermediate knowledge of Microsoft Office applications (i.e., Word, Excel, Outlook) and web‐based applications and common Internet protocols and conventions (web browsers, email, HTTP, FTP). Experience with using databases such as Microsoft Access, Microsoft Dynamics 2013, Salesforce etc. desirable.

• Excellent attention to detail and appreciation for quality and the implications to company and clients’ reputation and branding.

• Adept at problem‐solving, including ability to creatively develop solutions and work‐arounds as needed.

• Ability to identify areas of improvement in performance based on analytics, and attempts to improve the customer's profiles’ reach and engagement on social media platforms.

• Experience with social media content dashboard / software (i.e. Sprout, SOCi, Hootsuite, Buffer)

• Excellent communication, writing, project management, presentation, cross‐functional collaboration and relationship building skills are critical.

Physical/Mental Requirements for the Job:

· Prolonged periods of seating

· May be requested to work overtime and weekends if deemed necessary

· Must be able to lift at least 20 pounds

· Certain management positions might be required to occasional travel