What are the responsibilities and job description for the Marketing Specialist Job at ProSource Buying Group in Salt Lake City position at ProSource Buying Group?
Marketing Specialist
Description
Improve your AV experience
TVS Pro is a full life cycle provider of tailored Pro AV solutions. We focus on the Commercial, Higher Education, Government, Health Care and House of Worship industries. Our Aim is to improve our customers' experience so that they can focus on their core business. We are our customers' trusted Pro AV Integrator!
Job Summary :
As a Marketing Manager you are responsible for implementing marketing strategies and best practices to drive business growth, enhance brand awareness, and tracking the improvement of overall customer trust and satisfaction. Activities include leading marketing campaigns, managing social media efforts, and tracking Key Performance Indicators such as Campaign Open rate and Click Through Rate (CTR), customer satisfaction (CSAT), and employee satisfaction (ESAT). You will report to the Director of Sales and Marketing regarding goal setting and targets.
Job Responsibilities :
- Marketing
- Increase online activity through social media management and website engagement by developing strategies across each platform including new content cadence, interaction with followers, and continuously increasing online activity throughout the company.
- Collect and track Customer Satisfaction (CSAT) by developing strategies to track and measure CSAT using surveys, feedback mechanisms, and customer reviews, and by collaborating with internal teams to discover and address customer concerns, identify areas for improvement, and enhance the overall customer experience.
- Collect and track Employee Satisfaction (ESAT) by working with HR to develop and execute employee engagement initiatives, conduct internal surveys, and analyze data to identify areas for enhancing satisfaction and productivity.
- Monitor and analyze data by using appropriate tools to evaluate the effectiveness of marketing campaigns, social media efforts, and website analytics; and generating reports to easily view and provide insight to improve strategies, customer targeting and overall engagement.
- Operational Excellence
- Provide value by reinvesting back into TVS Pro through feedback to leadership, developing new strategic relationships, advancing new company initiatives, and mentoring of new employees.
- Attend all company, department, and individual meetings / training as assigned.
- Follow all TVS Pro policies and procedures.
- High performing Marketing Managers have demonstrated abilities in understanding online tools and best practices including campaign development, social media management, data analysis, and satisfaction tracking.
- Demonstrated ability to manage multiple projects simultaneously.
- Possess excellent communication and interpersonal skills with an ability to adapt quickly to new tools, products, and techniques.
- Strong collaboration skills with an ability to work closely with members across departments and within all levels of the organization.
- Preferred individuals will have a basic knowledge and understanding of solutions from our top manufacturers such as : Extron, Crestron, QSC, Sony, Panasonic, Epson, and other industry leading Pro AV manufacturers.
- Experience in managing email campaigns, social media platforms, website platforms, and website analytics tools.
Develop and execute effective marketing campaigns by leading the ideation, creation, and implementation of impactful campaigns that drive new opportunities, promote engagement, and attract clients in alignment with our company’s current strategic objectives.
Collaborate with extended TVS Pro team to include; installers, programmers, commissioning teams, inside sales resources, billing, collections, and leadership.
Required Skills :
Education Requirements
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