What are the responsibilities and job description for the Marketing Analyst position at Prosper Marketplace?
The Role
We are seeking a data-driven and analytical Marketing Analyst to join our Marketing Analytics team. This role is essential in optimizing acquisition strategies across multiple channels, including search, email, and multi-channel campaigns, to drive growth and improve marketing efficiency.
The ideal candidate is highly analytical, has experience in lifecycle and digital marketing, and is passionate about using data to optimize targeting, segmentation, and conversion rates. This position offers the opportunity to work in a fast-paced, high-impact environment, collaborating with cross-functional teams to make data-driven decisions that scale acquisition efforts effectively.
As a key influencer in our marketing strategy, you will report to the Senior Manager, Marketing Analytics, work directly with senior leadership, and play an integral role in shaping and optimizing our marketing efforts.
Problems You Will Solve
- Analyze and Identify Growth Opportunities : Conduct deep-dive analyses to uncover insights that drive customer acquisition and engagement
- Develop Strategic Test Designs : Create and implement A / B testing frameworks to evaluate new marketing initiatives and optimize campaign performance
- Optimize Marketing Touch-points : Support Product and Marketing teams in designing the most effective cadence and sequence of customer interactions across various marketing channels
- Monitor Key Performance Indicators : Build automated reports and dashboards to track marketing performance, customer behavior, and campaign effectiveness
- Forecast and Plan for Business Growth : Use data-driven insights to support budgeting, forecasting, and strategic planning efforts
- Collaborate Cross-Functionally : Partner with teams across marketing, product, risk, and data science to ensure alignment on strategic goals and execution
About You
What We Offer
The salary for this role is $101,000- $125,000 annually, plus bonus and generous benefits. In determining your salary, we will consider your location, experience, and other job-related factors.
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Salary : $101,000 - $125,000