Product Marketing Manager

Position Summary

We’re seeking an experienced product marketer with a passion for storytelling and creative messaging to join the Product Marketing team at Prove. You will play a critical role as both strategist and storyteller, working cross-functionally to strategize, develop and drive campaigns, content and tactics that help accelerate our product and revenue growth -- on a global scale across industries and verticals.

Your focus will be on creating innovative product positioning, messaging, engaging content, buyer persona profiles, key benefits and understanding the detailed reasons behind wins and losses. You’ll spend time in the market to understand customer needs and pain points and use the knowledge to influence product roadmap and business strategy.

Reports to: Senior Director, Product Marketing

Responsibilities:

• Contribute/create thought leadership content that drives awareness across our entire product portfolio and throughout each stage of the customer journey
• Partner closely with Product Manager(s) to understand product features, benefits, and customer use cases to translate them into compelling value propositions and product messaging that helps accelerate product revenue growth
• Develop and execute effective GTM product launches and feature releases in partnership with Sales, Product and Marketing, develop effective marketing and communication plans, and drive product product awareness, demand and adoption
• Manage sales enablement programs to support sales and marketing alignment and ensure client facing teams have appropriate resources, collateral, case studies, training, and sales presentations
• Conduct market research and analyze win/loss information to understand target personas, customer needs, market trends, and competitive landscape and use insights to inform product positioning, messaging and differentiation
• Performing other duties as assigned

 Qualifications:

• 4-6 years experience in Product Marketing at a high-growth B2B software company or Strategy Consulting at a top-tier Management Consulting Firm with a focus on Marketing or Technology.
• Prior experience within the Digital Identity, Authentication, and/or Risk/Fraud domain is a plus.
• Prior experience scaling SaaS products globally and across verticals and industries is a plus.
• Must be a self-starting, roll-up-your-sleeves do-er with ability to work in a fast-paced environment, quickly learn new markets/technologies, and navigate ambiguity.
• Experience partnering cross-functionally with Sales, Product Management, Marketing, Design, and Partnerships teams.
• Excellent communication skills (written, verbal, visual, data), across internal and external audiences
• Strong project management abilities and able to manage multiple projects simultaneously
• Bachelor’s degree or equivalent work experience; MBA a plus.
• Promote, maintain and enhance our cultural values of humility, passion, inclusion, and leadership.
• Strong passion for learning about our products and markets through in-house and external training.
• Experience in high-growth /pre-IPO Technology companies

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the positions. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

The anticipated salary range for this role in New York is $130,000- $150,000 plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location and abilities, as well as internal equity and alignment with market data.