What are the responsibilities and job description for the Director Marketing -focus on Medicare and Medicaid position at Providence?

Providence Director Marketing - Focus on Medicare and Medicaid Portland, Oregon

The Director, Marketing supports in the oversight and shares accountability for all aspects of marketing the Providence family of brands for service and product offerings in assigned markets. This includes active oversight of all marketing campaigns to ensure adherence to brand guidelines, standardization of deliverables, and overall go-to-market process. Additionally, the Director, Marketing will be responsible for helping drive the development, implementation, and measurement of all campaigns, outlining clear and attainable goals and objectives, and working with creative resources (internal and external), media, communication / PR, website, research, digital, and social to bring them to life. To further the meaning of the Providence family of brands and amplify impact in the market, the Director, Marketing plays an important management role on the marketing team and participates in the creation of marketing strategy, nurturing key stakeholder relationships and driving the execution of marketing activities.

ESSENTIAL FUNCTIONS

Leads the development of marketing plans for the assigned market.
Works in partnership with strategy and business development teams to understand business and strategic priorities to ensure marketing plans and activities are well aligned.
Leads the development of all marketing assets and collateral created to support initiatives and all marketing tactics in support of products to ensure alignment to brand guidelines from both a creative and media standpoint.
Develops clear briefs for the creative service team to act upon; manages the development of creative deliverables.
Manages marketing plan execution in market and collaboration with functional experts to execute campaigns.
Partners with research to understand brand awareness / perception (A&P) in all markets served and takes appropriate action to improve or further these metrics.
Monitors market and industry to understand competitive and environmental landscape to make appropriate marketing strategy recommendations proactively.
Works in alignment with communication leads to understand potential impact of media messages in market, as well as develops reactive / proactive communication strategies and plans.
Maintains / nurtures key stakeholder relationships, representing marketing in strategic and operational discussions.
Ability to travel occasionally.

QUALIFICATIONS

Bachelor's Degree in Marketing, Communication, Business, or related field; or equivalent educ / experience.

7 years of experience in a marketing role with a focus on strategy development and campaign execution.

Health care industry experience.

Track record of implementing core principles of brand, marketing, communications, and public relations.

Experience working with print media, public relations, trade shows, retail merchandising, collateral, social media metrics, and online platforms.

Superior understanding of implementing core principles of brand, marketing, communications, and public relations.

Demonstrated ability to consult to varying levels of marketing professionals, providing clear, concise, consistent direction without full ownership of a given program.

Overall business knowledge and holistic general management approach.

Superior leadership, teamwork, and team development skills with the ability to influence / inspire others and to act independently with minimal direction.

Ability to demonstrate successful strategic thinking, planning, and project management skills.

Knowledge of working with print media, public relations, trade shows, retail merchandising, collateral, social media metrics, and online platforms.

Outstanding analytical ability and problem-solving skills.

Excellent communication skills : written, verbal, and presentation.

Organized and methodical with the ability to manage multiple tasks at the same time; work well under pressure.

Knowledge of and proficiency in Microsoft Office suite.

About Providence

At Providence, our strength lies in Our Promise of “Know me, care for me, ease my way.” Working at our family of organizations means that regardless of your role, we’ll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics, and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas, and Washington.

The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby / on-call, overtime, premiums, extra shift incentives, or bonus opportunities.

Providence offers a comprehensive benefits package including a retirement 401(k) Savings Plan with employer matching, health care benefits (medical, dental, vision), life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays, health issues), voluntary benefits, well-being resources, and much more. Learn more at providence.jobs / benefits.

Requisition ID : 338365

Company : Providence Jobs

Job Category : Communications & Marketing

Job Function : Marketing / Public Relations / Community Affairs

Job Schedule : Full time

Job Shift : Day

Career Track : Leadership

Department : 5018 SALES MANAGEMENT OR REGION

Address : OR Portland 4400 NE Halsey St

Work Location : Providence Office Park Portland Bldg 1-Portland

Workplace Type : On-site

Pay Range : $64.55 - $103.90

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Salary : $65 - $104

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