What are the responsibilities and job description for the PPC/Paid Social Specialist position at Provisions Media?
Position Overview
We are seeking an experienced and results-oriented PPC/Paid Social Specialist to join our team. The ideal candidate will have a strong background in managing Google Ads and Meta Ads campaigns, delivering high ROI for clients, and staying up-to-date on the latest PPC trends and strategies. You will be responsible for creating, managing, and optimizing paid advertising campaigns to help our clients achieve their marketing goals.
Key Responsibilities
- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram) platforms.
- Perform keyword research, audience targeting, and competitor analysis to develop effective strategies.
- Create ad copy, visuals, and landing pages optimized for conversions in collaboration with our design team.
- Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
- Optimize campaigns based on data insights to improve performance and ROI.
- Stay updated on industry trends, algorithm changes, and new ad platform features to implement innovative strategies.
- Communicate campaign progress, performance metrics, and insights to clients and internal stakeholders.
Qualifications
- Proven experience as a PPC Specialist or similar role in managing Google Ads and Meta Ads campaigns.
- Strong knowledge of Google Ads (Search, Display, Shopping, and YouTube campaigns) and Meta Ads Manager (Facebook & Instagram).
- Proficiency in tools like Google Analytics, Google Tag Manager, and Meta Business Suite.
- Experience with A/B testing, conversion rate optimization, and remarketing strategies.
- Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
- Strong written and verbal communication skills.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Strong knowledge of SEO and basic knowledge of web development
Preferred Qualifications
- Google Ads and Meta Blueprint certifications
- Experience with other PPC platforms (e.g., LinkedIn Ads, TikTok Ads, Pinterest Ads)
Why Join Provisions Media?
- Flexible remote work environment.
- Opportunity to work with a creative and collaborative team.
- Gain experience across diverse industries and clients.
- Grow your career in a supportive and innovative environment.
Job Types: Full-time, Contract
Pay: $70,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Paid Media: 2 years (Required)
Work Location: Remote
Salary : $70,000 - $75,000