Art Director

Job Title: Art Director

Job Description:
We are seeking a highly creative and strategic Art Director to lead the visual identity and creative direction of our brand. The ideal candidate will have a strong background in social media and digital marketing, with experience in e-commerce, beauty, wellness, and fashion. This role will be critical in creating visually compelling stories while maintaining brand identity and consistency across all platforms.

Key Responsibilities:

• Creative Direction:

  • Spearhead the visual identity and creative strategy for the brand across all platforms, ensuring cohesive storytelling and brand consistency.
  • Conceptualize, schedule, and shoot/execute editorial, social, and creative campaigns.

• Content Creation & Execution:

  • Edit video and graphic content for the website, advertisements/meta ads, and social media platforms.
  • Create and post social media content across various channels.
  • Continuously research industry trends and competitor strategies to elevate the brand's visual storytelling and maintain a competitive edge.

• Collaboration & Management:

  • Collaborate with content creators or freelancers to supplement in-house creative efforts.
  • Plan and design email and SMS marketing campaigns tailored to the brand's target audience and aligned with current market trends.

Qualifications:

• Strong expertise in social media and digital marketing.
• Experience in e-commerce, beauty, wellness, or fashion industries.
• Proficiency in Adobe Creative Suite, CapCut, and content strategy development.
• Demonstrated ability to create visually compelling and innovative brand stories.
• Excellent organizational skills with the ability to manage multiple projects and timelines.