What are the responsibilities and job description for the Digital Content & Social Media Strategist position at PRTNR Recruiting?
We are hiring a Digital Content & Social Media Strategist to shape the online presence of a leading lifestyle brand. This role is ideal for someone who thrives in a fast-paced environment and knows how to create compelling visuals, social campaigns, and brand narratives that drive engagement and loyalty. In this role, you will develop and execute content strategies that showcase the brand’s identity across various digital platforms. Your focus will be on creating eye-catching visuals, engaging social media posts, and immersive storytelling that captivates audiences and strengthens the brand’s voice. You’ll work closely with marketing and creative teams to ensure consistency and effectiveness in digital messaging. IN office Monday - Friday
RESPONSIBILITIES
- Create, curate, and manage engaging content tailored for digital platforms, including Instagram, TikTok, Facebook, and Pinterest.
- Develop short-form videos, reels, and interactive content that enhances audience connection and brand awareness.
- Design and implement content calendars that align with marketing initiatives and seasonal trends.
- Monitor trends and create timely, relevant content that resonates with the target audience.
- Actively engage with followers by responding to comments, messages, and mentions to foster community growth.
- Identify and collaborate with influencers, content creators, and brand advocates to expand the brand’s reach.
- Analyze engagement metrics to refine content strategies and maximize impact.
- Work alongside creative and marketing teams to define and refine brand storytelling.
- Ensure a cohesive brand aesthetic and voice across all digital channels.
- Utilize analytics and performance metrics to optimize content strategies and drive audience interaction.
REQUIREMENTS
- 2-4 years of experience in content creation, social media strategy, or brand marketing (ideally in fashion, beauty, or lifestyle industries).
- Expertise in short-form video creation, Instagram Reels, and TikTok marketing.
- Strong understanding of content scheduling, analytics, and community engagement.
- Familiarity with influencer outreach and collaboration.
- Basic graphic design and multimedia editing experience.
