Director, Growth Marketing & Activation

Job Classification:

Marketing & Communications - Marketing

Director, Growth Marketing & Activation

Prudential’s marketing organization is going through an unprecedented change with a focus on value creation for our businesses. To do so, prioritizing performance is at the heart of everything we do. And our ambition will be achieved by building a team of outcome-driven experts who are obsessed with identifying and delivering ways to drive growth. Therefore, we are seeking a highly motivated Growth Marketing & Activation lead to help reach our goals.

As a part of the newly created Growth Marketing function, this role will be responsible developing holistic, performance-driven, digital-first strategies to achieve growth targets. This will require partnering closely with BU marketing teams, agile pod leads and cross-functional partners to translate business and marketing objectives and turn them into build omni-channel marketing plans leveraging data and customer insights.

The ideal candidate is a digital marketing native, has a proven track record of achieving and exceeding performance goals and has a passion for identifying new and innovative ways to drive business growth.

Key Responsibilities

• Partner with business marketing leads to translate priorities into omni-channel growth plans and campaigns that deliver on business objectives.
• Ability to seamlessly blend strategy and execution, while understanding the optimal channels and technology to orchestrate journeys that drive new sale and cross-selling opportunities.
• Champion the use of insights and data to build the optimal customer journeys. Comfortable with A/B testing roadmaps and translating strategy into actionable experiments.
• Partner with Marketing Analytics team to track and measure results. Accountable for ensuring growth plans are meeting and exceeding financial targets while looking for ways to optimize.
• Leverage digital marketing knowledge & experience to influence decision making for the optimal mix of paid and owned allocations.
• Key liaison between business marketing, functional and channel leads to drive prioritization and ensure value creation is tied to key business segments.
• Key liaison to Brand team, ensuring campaigns are optimized throughout the funnel.
• Manage external partners to help execute required content, creative and experiences to deliver on objectives.
  
  

Qualifications:

• Bachelor’s degree required.
• 9 years of experience creating omni-channel B2C & B2B growth programs that provide material impact for the business.
• Experience managing and optimizing lead generation and ABM campaigns that generate MQL and SQLs.
• In-depth knowledge of the ability to maximize performance and effectiveness of email, SEO, web, SMS, social, digital advertising and other digital channels.
• A healthy obsession with understanding and translating customer data and insights into actionable plans that deliver value.
• Proficient in marketing automation, personalization, analytics platforms and tools. Adobe Cloud experience a plus.
• Business and financial acumen with an ability to build business cases and demonstrate the value of marketing.
• An experimentation mindset that thrives in a test and learn environment.
• Strong EQ and ability to influence internal stakeholders to gain consensus and prioritize outcome-oriented initiatives.
• Experience managing external agencies to drive creative excellence.
• Comfortable and thrives in complex organizations with multiple stakeholders and can deliver outcomes regardless of hierarchy or reporting structure.
• Thrives in and embraces an agile environment. Previous experience working in an agile model a plus.
• Self-starter, highly organized and has an ability to work independently or as part of a team.
• Outstanding communications skills and an ability to collaborate with various stakeholders within marketing and business teams.
  
  

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $152,500.00 to $206,200.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
  
  

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.

If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.

If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.