Manager, Advertising Destination Strategy (Hybrid)

Job Classification:

Marketing & Communications - Marketing

Our Business

For 150 years, Prudential’s diverse and talented employees have been committed to helping customers and their families grow and protect their wealth through a variety of products and services. We are known for delivering on our promises and are recognized as a trusted brand and one of the world’s most admired companies.

The Business

Prudential’s Brand Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Role

The Manager, Advertising Destination Strategy is tasked with delivering meaningful content experiences that build trust and consideration to enable our customer to take positive financial action with Prudential.

This Manager, will need to work to raise the profile of our brand and highlight our differentiation by creating and implementing digital content strategies (when/where we are investing in paid media). This role will support our brand and business strategies by being hands on throughout integrated campaign development and execution, extending the reach of existing messaging and developing new content that engages and inspires external audiences.

This role is best suited for a content strategist with an entrepreneurial spirit and a business owner mindset. Someone that thrives on the excitement of building new opportunities, creating structure from ambiguity, and can partner with multiple stakeholders to drive action. Editorial experience of any kind is a draw.

Responsibilities:

• Develop and implement brand and business content marketing strategies for priority campaigns with advertising support
• Translate brand strategy and activation activities into compelling content opportunities by identifying themes and hooks to build audience engagement
• Partner cross functionally with brand and business marketing partners to align on priority projects that deliver on brand and business objectives
• Collaborate with brand, businesses, media, sponsorship, social, creative, and SEO teams to create/curate content experiences that accelerates business results, as well as builds brand consideration and thought leadership
• Commission and guide research, and analyze data to uncover insights that help optimize strategic plans and content execution and delivery
• Responsible for mapping content journeys, ideation and execution of content, measuring and reporting on impact and learnings to drive brand and business objectives
• Use audience insights, customer segments and messaging themes to build an integrated content plan
• Coordinate with analytics, digital marketing, and media to test and optimize content including SEO and search results
• Oversee the content development process, working closely with internal and external creative teams to produce high-quality content
• Use Generative AI for content creation and refine with editorial expertise
• Implement and utilize tools and technology to track and analyze content effectiveness and its role in business growth
  
  

This role is hybrid with onsite work in Newark, NJ 3 days per week.

Your Expertise

What you’ll need to succeed:

• Bachelor’s degree in Marketing or a related field and a minimum of 5 years in Marketing with 3 years in a Content Marketing
• Proven ability to create content strategies that increase consideration and drive demand, including personas, insights, compelling messaging strategy, journey maps, content touch points, asset development, in market implementation via Adobe, measurement, and optimization
• Proven track record in developing and implementing marketing content strategies for immediate and extended objectives
• Deep understanding of the financial services industry, particularly in wealth management and protection
• Proven experience with integrated, personalized B2B and B2C campaigns utilizing the Adobe tech stack
• Strong understanding of website, search engine marketing, social media, newsletter, paid and earned media and measurement
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Strong leadership skills to guide and mentor a team of marketing professionals
• Excellent analytical skills to measure the effectiveness of advertising campaigns and adjust strategies accordingly
• Ability to collaborate effectively with cross-functional teams, including Media, Brand Strategy, Businesses, and creative departments
• Ability to understand, digest, and distil complex concepts for mass consumption via engaging content
• Proven ability to thrive in a high energy environment where tactical and strategic activities are expected to be driven in parallel
• Strong project management skills to ensure timely execution of marketing initiatives
• Experience with digital marketing tools and platforms to enhance content distribution and engagement
• Excellent communication skills, both written and verbal, to articulate strategies and influence stakeholders
• Adaptable and innovative, with a willingness to explore new trends and technologies in advertising and content
  
  

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $107,300.00 to $166,400.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
  
  

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.

If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.

If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.