VP of Audience Lead Gen and CX Analytics

Job Classification:

Data Science & Analytics - Data Science & Analytics

Prudential Financial is in an exciting period, with high expectations for growth, heavily leaning on our analytics team to help get us there. If you are looking for an opportunity to significantly drive progress, work on an award-winning team, enabling our marketing teams to excel, read on.

As VP of Audience Lead Gen and CX Analytics you will be guiding your team to help us tackle new markets like wealth management and improve targeting and messaging within existing markets. You will develop segments, audiences and propensity-to-sell scores from 1st, 2nd and 3rd party data. These audiences will then empower our paid, earned, and owned partners to activate outreach, nurturing and sales across the full range of Prudential’s client categories and commercial partners. We are looking for fresh ideas to strategically guide us through an exciting and challenging time in analytics, with the headwinds of PII privacy and the tailwinds of data abundance and AI. We work within a complex but enriching B2B2C business model. Are you up for it?

In addition to your lead gen responsibilities you will lead your team to continue to manage our CX analytics function. NPS is a major priority at Prudential all the way up to the C-Suite. This role helps the CX team quantify the incremental value of design and ROI to guide CX-driven improvements in business outcomes.

If this sounds like you and excites you please apply. We look forward to connecting.

Responsibilities

• Develop a strategy and roadmap to understand audiences, model behavioral propensity and generate leads across the full range of Prudential’s client categories and commercial partners.
• Lead a team of analysts and data scientists to collect, analyze, and interpret customer data.
• Discover nascent audience segments and craft precise marketing initiatives to engage them.
• Collaborate seamlessly with Marketing Effectiveness and Digital Analytics to create an integrated view from targeting to effectiveness measurement.
• Collaborate across levels and functions with Business CMO, Media, MarTech & Ops and CX Teams
• Develop and execute strategies to improve customer experience (CX) and identify emerging customer opportunities across all channels to guide critical business decisions.
• Consult with business partners to develop CX and emerging audience roadmaps with particular emphasis on insights that accelerate growth
• Identifying and collaborating with research and trends team to pinpoint customer pain points and devising solutions to resolve them.
• Communicating insights and recommendations to senior leadership and stakeholders.
• Set a strategy to harness AI in analytics, lead gen and CX; ensure your team of analysts is equipped to embrace the opportunities presented by AI.
  
  

Qualifications

• 15 years of experience in the banking, financial services, or wealth management industry
• Proven ability to lead and manage a data and analytics team
• Strong influence, communication, and presentation skills, bridging gaps between data and business owners
• Ability to manage uncertain and unclear project scopes and develop smaller, deliverable plans
• Familiarity with external data sources and expertise in using internal and external data and advanced analytics to drive business decisions
• Strong understanding of emerging audience analytics trends and technologies
• Experience in developing and implementing customer acquisition, CX and customer migration strategy
• Ability to think strategically and develop innovative solutions to business challenges with data and research
• Excellent leadership and teamwork skills
• Ability to work independently and as part of a team
• Strong problem-solving and decision-making skills
• Ability to work under pressure and meet deadlines
• International experience is desirable
• Hands-on experience of Python, SQL, Adobe Analytics, Google Analytics is desirable
  
  

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $185,100.00 to $250,500.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
  
  

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.

If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com.

If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.