Digital Merchandising Manager, PSD

Company Introduction

Based in Irvine, CA, PSD Underwear is a designer, marketer, and distributor of high quality, affordable, and premium briefs, boxers, sports bras, and loungewear. The company serves a diverse customer base (men’s, women’s, and youth) through company-owned web, wholesale, and international distributors. PSD is renowned for its specialty designs and for collaborating with the biggest brands from Warner Bros., Nickelodeon, DC, Hooters, and Naruto. Additionally, the company has an unmatched and growing roster of celebrities, social media influencers, and top-tier athletes including, Bronny James, Jimmy Butler, Ja Morant, Marshawn Lynch, and Tyler Herro. 

General Summary

The Digital Merchandising Manager/Senior Manager will oversee the strategy and execution of online merchandising initiatives to optimize sales, enhance the customer experience, and drive profitable growth for PSD.com. This role will play a pivotal part in curating and optimizing the website and app’s merchandising strategy. The ideal candidate will be product-focused, highly analytical and deeply familiar with online shopping behaviors/optimizations.

Essential Job Functions

• Develop and execute relevant strategies to bring assortments to life for the consumer through storytelling and optimized site capabilities to improve engagement, increase sales & maximize sell-through
• Build a cohesive content strategy and calendar for the site, ensuring alignment between product, commercial and marketing initiatives to effectively highlight key styles, major initiatives, and weekly business priorities
• Oversee and optimize all product launch needs for digital merchandising, including product loads, product placement, sorting, navigation, filters, cross sells, product reviews and PDP and PLP layouts
• Continuously analyze product and category metrics, user behavior data, customer feedback and competitive landscape to identify opportunities to create new features/functionality to optimize the consumer shopping journey
• Track and report on site performance, including site refreshes, category/product performance, and new features. Provide actionable recommendations to enhance business outcomes
• Collaborate with cross-functional teams (digital media, customer care, UX/UI, inventory planning, finance) to align digital merchandising efforts with broader company goals
• Partner with the content and photography teams to create compelling visual and written content that enhances product appeal and storytelling
• Partner with E-Commerce team to develop tests & strategies to improve site navigation, product search functionality, and overall content/usability that drive revenue and improve consumer experience
• Collaborate on marketing content/calendars by recommending and reviewing product highlights and stories, ensuring they align with the site experience and new product launches
• Build, manage & mentor digital merchandising team including any direct reports

Required Knowledge, Skills, and Abilities

• Strong knowledge and understanding of apparel/fashion ecommerce consumer behaviors
• Knowledge of marketing and customer programs, data, and results
• Knowledge of supervisory requirements and practices with a “Player/Coach” mentality- strong attention to detail and management skills
• Willingness to roll up your sleeves and lead by example at both strategic and tactical levels
• Ability to interpret business/website trends into actionable insights
• Ability to communicate professionally with coworkers, customers, and vendors
• Ability to work independently and meet managerial goals
• Ability to organize daily activities of self and others and to work as a team player

Required Education and Experience

• 5 years of Digital Merchandising experience
• Experience working with Shopify Plus and content management systems/other relevant digital merchandising tools (onsite search, personalization, etc.)

The pay range for this position is $110-$130k annually, with bonus eligibility. PSD offers medical, dental, vision and 401k options. The role is designated for Hybrid status, requiring a minimum of 1-2 days per week in the Irvine, CA office.

PSD will continue to accept applications for this position until a candidate has been selected for hire.

Physical Requirements

PSD Underwear provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. PSD Underwear takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate when such behavior is reported.

Note: The statements herein are intended to describe the general nature and level of work being performed, but are not to be seen as a complete list of responsibilities, duties, and skills required of personnel so classified. Also, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Salary : $110,000 - $130,000