Demo

Marketing Business Analyst

PSS Technology Inc/ Innoworklab Technologies
Fort Worth, TX Full Time
POSTED ON 3/28/2025
AVAILABLE BEFORE 4/26/2025
1-3 Years Experience

  • This position acts as the critical liaison between marketing, development teams, and external partners, ensuring the successful planning, research, and execution of ad tech initiatives.
  • The BA will focus on ad technology implementations, including pixel tracking, compliance with privacy laws, and new digital advertising initiatives.

What You'll Do

  • Work closely with the marketing team to gather and document requirements for ad tech pixel implementation (Ex- Facebook, Floodlight) which involves placing 250-350 new tags across various pages on aa.com.
  • Translate business requirements into clear, concise technical specifications and implement or update tags.
  • Investigate issues with pixels not firing properly due to changes on application pages.
  • Work collaboratively with the application product teams to ensure that ad tech placements are functioning as expected.
  • Partner with the legal and privacy teams to ensure all ad tech implementations comply with applicable privacy laws (GDPR, CCPA, etc.).
  • Regularly monitor compliance to ensure ongoing adherence to privacy regulations and industry standards.
  • Oversee the execution of the switch-over with developers and ensure proper testing is done for pixel functionality.
  • Lead initiatives like the LiveRamp Authenticated Traffic Solution (ATS) by coordinating with the LiveRamp vendor to understand the new solution and its implementation requirements.
  • Experience in enhanced Conversion and CAPI, assessing implementation requirements, technical feasibility, and alignment with business needs and privacy regulations.
  • Implement innovative solutions to optimize ad tech initiatives.
  • Define success metrics for each initiative and collaborate with data teams to monitor, report, and analyze campaign performance.
  • Maintains detailed documentation of pixels and measurement strategies.
  • Establish best practices for ad tech work and data quality on the online channels, configuring analytics technology, and interpreting data.
  • Work with marketing stakeholders to understand business goals needs and develop viable solutions tracking requirements.
  • Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.

All You'll Need for Success

Minimum Qualifications - Education & Prior Job Experience

  • Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or related field
  • 1-3 years of experience in ad operations, digital marketing, or web analytics.
  • Familiarity with HTML, JavaScript, and other web technologies related to ad tech.
  • Experience with Tealium Tag Manager or similar tools.
  • Experience managing analytic and/or development projects.

Preferred Qualifications - Education & Prior Job Experience

  • Experience with dynamic pixel implementations and familiarity with tools like LiveRamp, Enhanced Conversion, and CAPI.
  • Experience working with external vendors to ensure successful implementation of ad tech solutions.
  • Awareness of best practices for tracking and attribution in a Cookie less environment.
  • Ability to manage multiple projects simultaneously with a focus on delivering results within established timelines.

Top 3-5 Skills

  • Experience in ad operations, digital marketing, or web analytics.
  • Experience in implementing tracking pixels (e.g., Facebook Pixel, Floodlight) on websites.
  • Familiarity with HTML, JavaScript, and other web technologies related to ad tech.
  • Experience with Tealium Tag Manager or similar tools.

Required Skills : Data Analysis,Javascript

Basic Qualification

Additional Skills :

Background Check : No

Drug Screen : No

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