Paid Social Manager

Overview

Ptarmigan Media, a proud part of Omnicom Media Group, is seeking a dynamic and results-driven Paid Social Manager to lead the strategic planning and execution of paid social media campaigns. This role requires a blend of creative thinking, analytical skills, and attention to detail to meet client objectives and drive performance.

Responsibilities

• Develop and execute comprehensive Paid Social strategies aligned with client goals and KPIs.
• Ensure accurate campaign implementation, pacing, optimization, and performance monitoring across all major Paid Social platforms.
• Evaluate the metrics of project success and deliver strong recommendations based on outcome
• Collaborate with cross-functional teams to develop holistic media plans and ensure seamless campaign execution and timely delivery.
• Onboard, train, and coach junior level associates in the biddable channels, technical knowledge, client interactions, and reporting.

Qualifications

• 4 years’ experience managing Paid Social media campaigns with demonstrable success.
• Strong knowledge of Paid Social tools and platforms, such as Meta Ads Manager, LinkedIn Ads, and TikTok Ads.
• Previous experience in planning, implementing, and managing campaigns, with a focus on Finance or B2B industries as a plus.
• Deeply digitally-savvy with a passion for staying ahead of trends, tools, and innovations in online marketing.
• Exceptional attention to detail, deadline-driven, and adaptable to new opportunities.
• Bachelor’s degree (BS/BA) in Marketing, Business, or a related field.
• Proficient in MS Excel and PowerPoint, with the ability to present data effectively.
• Excellent verbal and written communication skills for internal and client-facing interactions.