Planning Director

ABOUT THE ROLE

As a Planning Director, you will be responsible for managing the daily strategic needs of the clients LOBs while working closely with our broader leadership team. You’ll play a pivotal role in shaping the future of our agency, and driving the success of our clients. This is an exciting and challenging opportunity for an experienced leader who thrives in a fast-paced, collaborative, and data-driven environment.

RESPONSIBILITIES

• Act as the primary point of contact for high-level client relationships, understanding and advocating for their needs while continuously pushing boundaries with innovative solutions.
• Collaborate across teams, ensuring seamless integration of strategy and business objectives to deliver exceptional results.
• Drive development of media plan recommendations that comprise both tactical and high impact/custom activations to meet clients’ goals
• Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance
• Manage and nurture development of junior staff, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
• Provide oversight on campaign performance reports and collaboratively share results across teams
• Develop team member frameworks to ensure each are meeting milestones for continued growth while acting as a role model to the team
• Contribute to new business efforts and thought leadership content
• Collaboratively participate in Team Leadership Group meetings and work-sessions
• Effectively manage projects and resources, to consistently meet internal and client timelines
• Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs

PREFERRED QUALIFICATIONS

• 10 years integrated media planning experience
• Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Content, Display), Print and TV/OTT, OOH, Audio
• Proven ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
• Ability to analyze Digital activity and report on key performance indicators (KPIs) and metrics across variety of tactics
• Proven ability to build and nurture mutually respectful, highly strategic, and productive media publisher relationships
• Team player with collaborative and consultative mindset willing to challenge the status quo
• Ability to multitask and thrive in fast-paced work environment while appropriately managing timelines and prioritize deliverables
• Previous experience on a financial services client strongly preferred