What are the responsibilities and job description for the Marketing Manager position at PTC ALLIANCE LLC?
Job Details
Description
Company Description:
PTC is a leading manufacturer and marketer specializing in welded and cold-drawn mechanical steel tubing, tubular shapes, OCTG, Line Pipe, Pressure Pipe, Chrome bar, as well as precision parts and assemblies for diverse industrial applications.
We at PTC value our employees’ health and wellness. We offer the following:
- FREE Healthcare
- HSA option
- Dental
- Vision
- Life Insurance
- Dependent & Spouse Life Insurance
- Long Term Disability
- Cancer & Critical accident coverage
- 401K plan with company match
- Referral Bonus
- Annual college scholarship available for children & grandchildren of PTC employees
- Tuition Reimbursement eligibility
Position Overview:
The Marketing Manager plays a crucial role in driving the growth and success of the entire organization by planning, developing, and executing effective marketing strategies. This position requires a combination of creativity, analytical skills, and leadership abilities to manage marketing campaigns, oversee brand development, and ensure consistent messaging across all platforms.
Essential Duties and Responsibilities:
- Develop and implement comprehensive marketing plans aligned with Company objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Define key performance indicators (KPIs) to measure the success of marketing efforts.
- Oversee the creation and maintenance of the Company’s image and voice.
- Ensure consistent branding across all marketing channels, including digital, print, and events.
- Manage and optimize digital campaigns, including SEO (search engine optimization), SEM (search engine marketing), social media, email marketing, and content marketing.
- Analyze website traffic, social media engagement, and campaign performance using analytics tools.
- Work closely with sales, product development, and other departments to align marketing initiatives with business goals.
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor expenditures and ensure all campaigns deliver a strong return on investment (ROI).
- Coordinate events, trade shows, and sponsorships to enhance company visibility.
- Build and maintain relationships with key partners, vendors, and media outlets.
- Perform other related duties as assigned.
Minimum Education and/or Experience Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, with at least 3-5 years in a managerial role.
Number of Direct Reports: None
Job Titles of Direct Reports: None
Skills and Abilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or other job-related material. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, and employees.
Mathematical Skills: Ability to graphically display charts or other representative materials to evaluate and measure program success.
Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Other Skills and Abilities: Must be computer literate and able to work with programs such as Word, Excel, etc., and be able to learn and use HP programs such as e-mail, established programs, etc.
- Strong knowledge of digital marketing tools, analytics platforms, and CRM (customer relationship management) software.
- Excellent communication, organizational, and project management skills.
- Creative thinker with a strategic mindset and problem-solving abilities.
- Ability to work in a fast-paced environment and adapt to changing priorities.
The incumbent is expected to understand that all employees have a shared responsibility for the quality of products and related services provided to our customers. Duties and responsibilities are to be carried out in accordance with the PTC Quality Management System and its policies, procedures, and work instructions as applicable to the job or function being performed.
Certificates, Licenses, and Registrations:
Must possess a valid driver’s license for business travel, such as, to attend required meetings, seminars, etc.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
The noise level in the work environment is usually moderate. Occasionally enters manufacturing plants where the noise level is loud and above moderate levels.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to stand, walk, and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Qualifications
