What are the responsibilities and job description for the Email Marketing Specialist / Graphic Designer (6-Month Contractor) position at PTCE, Inc.?
Description
This opportunity is open to Independent Contractors
PTCE, Inc. is looking for a highly creative and detail-oriented individual to join the PTCE marketing and design team. This role will work closely with the Marketing Director to design and execute campaigns to our dispensary customers and create digital and print assets to enhance the company's brands.
The ideal candidate will be a highly motivated person who works well in a fast-paced, deadline driven atmosphere with everchanging priorities. You must have the ability to identify and prioritize tasks and projects to meet varying timelines.
ESSENTIAL DUTIES AND AREAS OF RESPONSIBILITIES
CRM Management :
Design and execute targeted email and text campaigns that drive engagement, conversions, and customer retention for our retail customers.
Optimize campaigns for deliverability, open rate, and click-through rate using data driven insights
Manage customer lists and segment audiences to personalize content for improved engagement
Graphic Design :
Create unique, engaging, and innovative content for wide range of mediums
Develop illustrations, create images, logos, and layouts by hand or by using design software to create innovative branding solutions
Prepare drafts, present ideas, and amend designs based on feedback
Execute marketing programs installed by the Marketing Director
Plan concepts and prepare work by gathering market research and be able to clearly communicate the reasoning behind design choices
Be adaptable to changes in project direction, priorities, and deadlines
Collaboration and Communication :
Work independently and collaborate professionally with a team
Maintain strong communication with Marketing Director while providing consistent feedback
Assist in other duties as assigned to ensure the team and company maintain success
QUALIFICATIONS :
Bachelor's Degree in Design, Fine Arts, Communications or Related Field
Graphic Designer experience, 3 years, with a strong preference for candidates who have managed multiple clients / brands simultaneously
Advanced proficiency in graphic design tools including Adobe Creative Suite
Proficiency in CRM / Email Marketing & Loyalty programs (Alpine IQ preferred)
Strong portfolio with a keen eye for details & aesthetics
Mastered graphic skills including typography, color, hierarchy, and balance
Highly organized and understands how to balance multiple projects and keep them moving forward
Excellent interpersonal, communication, and time management skills
3D rendering and video editing skills (preferred)
Understanding of UX principles and consumer behavior (preferred)
Skills in CPG identity and package design (preferred)
Cannabis industry experience (preferred)
Must be 21 years of age
Required : Candidates must submit link to their portfolio when applying.
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