Product Director

THE COMPANY

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies and expanding our platforms and services to captivate an even larger fan base. Best known for the genre-defining worldwide sensation PUBG : Battlegrounds, our stellar studios based across the globe include PUBG Studios, Striking Distance Studios, Unknown Worlds, Bluehole Studio, RisingWings and more. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market.

THE OPPORTUNITY

KRAFTON, Inc. is seeking a strategic and visionary Product Director to lead the launches of multiple game franchises, setting new industry standards for player engagement. This high-impact role encompasses overseeing the strategic planning and execution of major titles, crafting multi-year franchise strategies, and orchestrating complex go-to-market initiatives.

As Product Director, you will take ownership of two upcoming franchises, ensuring their potential is fully realized through a deep understanding of audience needs, competitive landscapes, and market trends. You will foster trusted partnerships with development studios, creating a dynamic feedback loop to align creative vision with publishing strategies, ensuring every launch is a resounding success.

This is a leadership position requiring expertise in cross-functional collaboration, strategic thinking, and a passion for delivering exceptional player experiences. Your work will directly shape the future of KRAFTON’s portfolio, establishing benchmarks for success across the gaming industry.

Description :

As Product Director, you will be responsible for driving the strategic vision and execution of two major franchises for Krafton Americas. You’ll build deep, collaborative relationships with the development studios, ensuring tight alignment between product, publishing, and creative vision. Your role will involve guiding the go-to-market process from conceptualization to launch, addressing challenges and ambiguities that come at all stages of the development cycle, by using data and insights to prioritize the team’s work. You’ll activate and work closely with cross-functional publishing teams and drive excellence in franchise planning to ensure long-term success.

Directing and mentoring junior product managers and fostering talent within the team will be essential to elevate their expertise and ensure the success of the portfolio.

Responsibilities :

• Set a standard of excellence in all Go-To-Market and Product Planning processes so that supporting publishing teams are empowered to do the best work of their careers.
• Develop and execute fully integrated go-to-market strategies for new IPs, aligning closely with development studios to ensure both creative and commercial success.
• Manage the product lifecycle the Krafton way : start lean, refine and validate the core gameplay loop, foster a growing community, and scale effectively.
• Build and maintain a legendary partnership with development teams, becoming a key player in product vision and execution.
• Lead budget management for game launches and live service monetization, ensuring optimal resource allocation.
• Mentor junior product managers to enhance their skills and drive team success.
• Lead franchise planning for Krafton’s IPs in the Americas, ensuring cohesive brand development and player engagement.
• Regularly present insights, plans, and strategic recommendations to executives and stakeholders.

Qualifications :

Reasonable Accommodation

KRAFTON Americas is committed to the full inclusion of all qualified individuals. As part of this commitment, the Company will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to apply for an open position, perform essential job functions, and / or to receive other benefits and privileges of employment, please contact the HR Talent team at KRAFTON Americas, to begin the interactive process.

EEOC statement

KRAFTON Americas provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.

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