Manager, Web

Qualifications

• Bachelor’s degree in English, journalism, marketing, communications or a related field
• Exceptional communication and organizational skills
• Excellent time management and project management skills
• Excellent writing, editing, and proofreading skills
• Knowledge of HTML, style sheets and web content management systems
• Experience in web content management, writing and editing for the web, graphic design and site management
• Experience using an email marketing system for developing, distributing and managing electronic newsletters
• Experience using digital marketing tools, such as Canva and Adobe Acrobat, for producing online content
• Knowledge of and appreciation for Web Accessibility Guidelines with attention given to implementing techniques when producing and publishing online content
• Knowledge of role-based user management and procedures for reviewing and updating website content

Reports To

Executive Director of Public Engagement

Supervises

N/A

Job Goal

To plan, maintain, and enhance the Jackson Public Schools websites to ensure that all pages promote the District’s goals and comply with appropriate policies, guidelines, and standards.

Essential Functions

• Develop, create and manage engaging content that aligns with the school district’s brand and addresses the needs of its constituencies
• Maintain a consistent look and feel throughout by using appropriate techniques, branding and style guides, as well as the layouts and templates embedded in the Content Management System (CMS).
• Assist with maintaining a master content calendar for website production and related digital content platforms to collaborate with other Public Engagement teams and ensure consistent messaging
• Write, edit, proofread and adapt content for the web and related digital content platforms such as the District’s custom mobile app
• Coordinate web projects across departments and schools
• Ensure web content is archived for future needs and reference
• Update and communicate the District’s Web Publishing Guidelines with site administrators, editors, and contributors
• Provide training and first-level support to users of the adopted content management system and related digital communications tools
• Advise other site administrators, editors, and contributors on the most effective methods for presenting content on the web  
• Keep current with emerging technologies, standards guidance and industry trends through relevant blogs, journals, groups, associations, and conferences
• Track and report site metrics
• Work with key team members to review content to ensure it is up-to-date, accurate, and relevant
• Review all websites for compliance with guidelines or other problems before publishing updates
• Check and fix site issues, such as web accessibility issues, misspellings, broken links, and/or blank pages, or assume responsibility for securing needed technical assistance
• Work with vendor technical support and JPS networking personnel on issues that affect website performance and security
• Assist with technology needs as needed for Board meetings.

Perform other related duties as requested or assigned

Evaluation

Performance of this job will be evaluated in accordance with provisions of the Board’s policy on evaluation of personnel.

Salary Information

Salary : $23 - $35