What are the responsibilities and job description for the Senior Manager, Social and Content Job at Public in New York position at Public?

About Public

Public is an investing platform that makes building a multi-asset portfolio fast, frictionless, and secure. Members can trade stocks, options, bonds, crypto, ETFs, and more-all in one place. Additionally on Public, users access Alpha, our layer of artificial intelligence, that provides fundamental data and custom analysis to support informed investment decisions.

Since 2019, Public has raised over $400 million. Investors include Accel, Tiger Global, Will Smith's Dreamers VC, The Chainsmokers' Mantis VC, and Shari Redstone's Advancit Capital, as well as renowned figures in business and culture, like Maria Sharapova, Tony Hawk, and NYU Stern professor Scott Galloway.

About the Role

This role is based in our NYC office and is onsite Mon-Thurs.

We are seeking a highly motivated and strategic Senior Manager, Social & Content to lead our efforts in driving top-of-funnel growth and amplifying our brand presence through social and content. In this role, you will own all aspects of our social media channels, from strategy to execution, ensuring our content reaches and resonates with the widest possible audience.

In this role, you'll work directly with the producers of our Public Media Network shows and get support from the Public creative teams. We have incredible content-now we need to scale the reach of that content-and make sure it's seen by as many people as possible.

More about the Public Media Network

The Rundown (5-7 minute daily episodes, with a weekend deep-dive on a single company)

Reached Top #5 business podcast, charting for 37 weeks
50K subscribers (50x growth)
Started as audio only, expanding into video

Leading Indicator (1-2 weekly shows with reporters interviewing public company executives)

Guests include : Cathie Wood, Scott Galloway, Marc Lore, ,the first-ever Neurolink recipient, and more.

Stable of reporters including : Zaid Admani, Axios' Hope King, Ann Berry, Kylan Scanlon, and JD Durkin

What You'll Do :

Channel Ownership

Autonomously manage and grow all social media platforms

Obsess over and optimize performance on each channel by understanding and leveraging platform-specific best practices

Implement social media management platform and publishing best practices

Growth hacks to build audience

Content Strategy and Execution

Deep understanding of social media content and what drives engagement (hooks, best practices, etc.)

Ability to identify, collaborate, and manage outside creative resources (ie. video editors, animators, etc.)

Collaborate with Public Media Network producers to get the most out of our current content-how can it be adapted to be used across channels, in the most engaging ways.

Analyze current shows and content to identify additional opportunities for scaling reach and engagement

Strong writing, captions, post content

Check-list of where everything should be

Trend Analysis & Adaptation

Stay current on platform updates, emerging technologies, and social media trends to keep strategies innovative

Continuously test and refine content types, posting schedules, and engagement tactics based on performance insights.

Performance Monitoring

Track, analyze, and report on social media performance metrics, providing actionable insights to optimize growth

Who You Are :

7 years of experience working across editorial, content, and social media

Ability to effectively own and individually manage various workstreams (ie. channels, content-creation, etc.)

A highly organized project manager, keeping all things on track at all times

Can collaborate with various parties and resources both internal and external

Have an understanding and feel for what content resonates with various audiences

Is excited about finding finding new and novel solutions, improving processes, and isn't scared to get scrappy

Bonus Points :

Understanding of investing and markets space, preferably having worked in newsroom or media company

Benefits :

Equity participation in one of the fastest growing consumer fintech companies in the country

100% medical, dental, and vision coverage for you and your dependents

Generous parental leave policy and reasonable PTO

401(k) plan with 4% company match

Help build a product that you and everyone you know will love

Opportunities for career growth and professional development

Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The cash compensation range for this role is $135k-$175k, based on skills and experience. This position also includes an equity package.

Salary : $135,000 - $175,000

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