What are the responsibilities and job description for the Associate Director, Paid Social position at Publicis Collective?
Company descriptionWe are an agency with a COLLECTIVE ambition not just to adapt to the changes in our industry, but to lead it. We challenge the status quo, question what is routine, and redefine what’s possible.OverviewThe Associate Director, Paid Social is highly motivated, technically savvy, detail-oriented, and strives to lead the day-to-day management of the paid social end of the Precision Group for a dedicated client. This individual will develop, deliver, and inspire Publicis’ vision while continuing to build the client's brand.A successful candidate will have at least 5 years of digital media experience and is a data-driven and thoughtful decision maker who strives to foster an environment of welcomed creativity and learning for their team. The Associate Director is the main point of contact for the client and must be comfortable with day-to-day client interaction. Ideally, the Associate Director should have some budget management tool abilities, such as Prisma experience.ResponsibilitiesDesign strategies for leveraging paid media on social networks including but not limited to Facebook & Reddit to deliver against brand objectives.Develop action plans for achieving and measuring social media success, including setting key metrics, measurement, and optimization strategies.Advocate the value of social media and help educate clients, partners, and internal teams on the latest developments and capabilities in this quickly evolving media channel.Apply social media knowledge and creativity to brainstorming and strategy sessions.Lead regular check-ins on campaign performance and track against KPIs.Provide direction as needed for improving campaign performance through optimization and / or implementing new features and strategies.Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results.Develop points of view on new technologies, trends, and opportunities in the social media marketplace.Foster strong relationships with internal teams and client groups.QualificationsBachelor’s degree or higher in marketing, advertising, business, or equivalent.5 years of experience in digital media and marketing.Minimum of 3 years working with Facebook & Reddit ads platforms with hands-on experience managing and optimizing buys through API and / or self-serve tools.Previous team management experience.Experience in applying social marketing to drive strict KPIs against brand-building & direct response initiatives.Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.Understanding of best practices for leveraging social media for brand communication.Must possess strong leadership skills and be comfortable presenting ideas to senior client management.Comprehensive knowledge of best practices for managing and optimizing API / self-serve buys on Facebook and Reddit.Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.Strong organizational, problem-solving, and communication skills.Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.Additional informationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .Compensation Range : $95,950 - $131,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03 / 14 / 2025.All your information will be kept confidential according to EEO guidelines.#LI-JL2#J-18808-Ljbffr
Salary : $95,950 - $131,300
