What are the responsibilities and job description for the Analyst, Data Analytics & Intelligence position at Publicis Digital Experience?
Company Description
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.
Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.
We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.
Overview
The responsibilities of the Analyst, Data Analytics & Intelligence role include using Adobe Analytics Workspace to analyze and report on web page and website content performance, user flows, and banners/tiles to derive insights and make strategic recommendations to stakeholders.
Working across analytics disciplines—including Engineering and BI Product Development—the Analyst answers business questions through data analysis, data visualization, and intelligent interpretation that produces meaningful insights.
Responsibilities
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $54,910 - $83,145 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/15/25.
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.
Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.
We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.
Overview
The responsibilities of the Analyst, Data Analytics & Intelligence role include using Adobe Analytics Workspace to analyze and report on web page and website content performance, user flows, and banners/tiles to derive insights and make strategic recommendations to stakeholders.
Working across analytics disciplines—including Engineering and BI Product Development—the Analyst answers business questions through data analysis, data visualization, and intelligent interpretation that produces meaningful insights.
Responsibilities
- Craft a meaningful data-driven story that answers business questions, enables decision making, or provides strategic recommendations; present analyses and narratives in an aesthetically pleasing and brand-appropriate format
- Use Adobe Analytics Workspace to answer a wide array of business questions, standardize recurring reporting, and dive deep into high-volume, complex data to discover the root cause of particular outcomes or performance
- Evaluate performance against benchmarks for Website KPIs and provide insight into why KPIs are above or below benchmark
- Thoroughly explore unfamiliar data to identify major and minor trends as well as important distributions
- Test hypotheses based on exploratory data analyses; independently evaluate these hypotheses and determine if they can be proven or disproven with available data
- Problem solve, troubleshoot technical issues/bugs in SQL, Tableau, etc.
- Start on the path to becoming a subject matter expert in analytical tools and techniques including advanced SQL, Adobe Analytics, Tableau, and other analytics solutions
- Proficient in Microsoft PowerPoint, Excel, Google Slides, Google Sheets
- Hands-on experience with site analytics suites: Google Analytics, Adobe Analytics (preferred)
- Working knowledge of data visualization and analytic tools/platforms; experience with Tableau, Power BI, Domo, Looker or other platforms
- Experience using SQL to aggregate and extract data
- Ability to manage projects to effectively deliver reporting artifacts to client stakeholders on time and in a professional, polished output
- Strong communication skills including the ability to develop presentations, communicate complex or technical information to a non-technical audience
- Ability to work in a flexible, dynamic and fast-paced team environment
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $54,910 - $83,145 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/15/25.
Salary : $54,910 - $83,145
