Analyst, Paid Social

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

The Analyst position is an entry-level position that uses paid social media knowledge and expertise to provide actionable insights and recommendations. You'll help to develop innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social programs. 

What we’re looking for:

• Some familiarity and hands-on-keyboard experience across paid social platforms such as Meta and TikTok
• Process-oriented, with the ability to juggle many tasks at one time - time management skills are critical
• Proficient excel skills; ability to analyze and report out on data on a daily/weekly/monthly basis
• Ability to stay on top of industry news and development of POVs; exploring of new opportunities with Social partners

• Helps to oversee execution of paid social media plan across two LOBs
• Plays a role in strategy development across primary Social partners – maintaining proven relationships and bringing new ideas to the table
• Develop, optimize, and maintain paid social advertising campaigns for clients, including coordination of assets, budget management, and reporting
• Works closely and helps oversee Offshore team to ensure daily tasks and campaign pacing are on track
• Point of contact for internal teams such as Investment, Strategy and Analytics, as well as being a source of truth for external teams
• Oversees budgets and monthly billing processes
• Own social reporting and shared insights: ability to maintain and optimize client campaigns to improve overall performance against benchmarks

• 0 - 2 years of overall media planning experience; including channels like social, SEM, display, etc.
• 0 - 2 years hands-on-keyboard Paid Social experience in Meta, TikTik and/or Reddit Ads/Business Manager.
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Excellent writing and communication skills
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $49,305 - 71,645. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/31/25. 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

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Salary : $49,305 - $71,645