Associate Director, Connections Strategy (CRM & Direct Mail)

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

The Associate Director, Connections Strategy will lead a high performing direct marketing strategy for a leading entertainment distributor, driving customer growth objectives through an omnichannel media mix, with a significant direct mail program. This role will partner with a variety of cross-functional teams and clients to deliver impactful strategies, campaigns and performance insights. The ideal candidate can accomplish this “at the spend of entertainment” through deep CRM strategy, direct mail expertise and strong collaboration with internal team members, partners and client stakeholders.  

This role requires comfort and expertise with all elements of direct mail and direct marketing, for which the Associate Director will drive the strategy in collaboration with project management, creative, analytics and production partners.  

• Strategic and tactical plan creation across DM, Email, and Shared Mail channels 
• Develop and lead integrated cross-functional work sessions, planning summits and strategic roadmaps with internal and external partners and clients. 
• Employ data-driven audience strategies, including propensity models, incrementality models and DM list selection strategies. 
• Author creative briefs for Acquisition, Winback and Current Customer Communications for direct mail,, email and shared mail tactics 
• Build relationships with digital media team and coordinate strategies and tactics as appropriate. 
• Design test plans in collaboration with analytics and account teams. 
• Partner with analytics team to interpret program results and optimize campaigns through collaborative creation of performance reports and deep dives. 
• Build and maintain internal and client relationships. 
• Develop ad hoc POVs (e.g., category & competitive, data strategy, launch strategies) 

• 7 years of demonstrated excellence in CRM, direct marketing and customer engagement strategy within consulting or agency environments
• Demonstrated experience with direct mail, including deep understanding of audience, creative & production processes. 
• A strategic operator with an analytical mindset  
• Excellent communication and relationship-building skills 
• Experience in campaign performance analysis and reporting. 
• Ability to adapt to brand and marketing changes fluidly. 

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $110,700- $151,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. 

Salary : $110,700 - $151,000