What are the responsibilities and job description for the Associate Director, Paid Social position at Publicis Groupe Holdings B.V?
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
We are looking for an outstanding Associate Director, Paid Social – someone who has who has a passion for data & analytics, thinking creatively, developing innovative strategies, and of course, loves social media. Sound like you? Read on.
You’ll be responsible for working across all social platforms to plan, implement, manage and optimize data-driven campaigns. Additionally, this role works closely with the national Paid Social practice to constantly track the market, evaluate new opportunities, create training materials, and vet new social/messaging Platforms and API Partners (PMDs/FMPs).
As an Associate Director, Paid Social, you’ll manage a team of direct reports that are implementing our clients’ paid social activities, while also getting your hands dirty ensuring flawless execution and inspiring strategy.
You’ll play an instrumental, game-shaping role in developing media strategies and implementing a wide variety of innovative tactics to grow our clients’ business.
Responsibilities
Day-to-day, your role includes:
Provide leadership and guidance as your team develops best-in-class paid social campaign strategies and tactics
Collaborate closely with Media Planning, Strategy, and Data & Analytics teams to ensure the role of paid social is aligned with broader client needs
Develop and maintain positive and productive relationships with vendor reps, other agency teams (both internal and external) and clients, helping to identify risks and opportunities for the business
Help to develop, evolve, and evangelize paid social philosophy and best practices through data-supported campaign measurement and testing
Ensure flawless execution of social campaigns, including error-free ad creation, targeting, budget pacing, and inventory selection
Identify and support innovation opportunities to help keep our agency and clients on the cutting edge
Support Data & Analytics team in the development of learning agendas/measurement plans for all campaigns based on client business goals
Foster the development and growth of junior team members, including hard- and soft-skill training and feedback
Stay up-to-date on new ad products and technology advancements, often taking point on sharing new opportunities with your clients and the broader paid social capability
Qualifications
Bachelor’s Degree and 7-9 years of media experience – including at least two years of hands-on paid social experience and three years of supervisory experience
Excellent grasp of paid social campaign development, execution, and optimization – ideally spanning multiple verticals and objectives
Experience managing large-scale paid social campaigns, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, Reddit, and emerging platforms
Superior collaboration and teamwork skills; experience working with cross-functional teams
Stellar verbal and written communication skills
Effective team leadership and delegation approach that will keep deliverables on time and morale high
Positive attitude and ability to work independently and as part of a team, always acting with integrity
Additional information
Salary : $116,150 - $150,995
