What are the responsibilities and job description for the Associate Social Strategist Intern position at Publicis Groupe Holdings B.V?
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
We’re searching for a Social Strategist Intern who can uncover breakthrough customer insights and inspire impactful cross-channel marketing programs. You’ll drive the application of customer insight into the marketing program development process. You’ll seamlessly integrate meaningful creative to ensure that all work builds off a compelling insight in support of business strategy.
Responsibilities
Overview of a day in the life:
Monitor online conversations
Participate in online conversation via posts to build brand visibility and thought leadership
Creatively and proactively assist the brand’s and your Digitas team in the development of social strategies, playbooks, etc.
Serve as the initial point of contact for inbound requests from the social client team
Identify, analyze issues, patterns and trends in in the client landscape and with brand agnostic digital trends
Create and ideate, every. single. day.
Establish benchmarks for metrics and develop a reporting schedule including recommendations
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns
Identify and engage advocates/influencers
Proactively escalate and communicates issues, observations, opportunities, and insights to the appropriate client team
Establish credibility as a thought leader on new social media tools, best practices and how organizations are using new tools, in order to gain a rapid competitive (and early adopter) advantage
Further establish Digitas credibility in the Social space by participating in professional networking arenas - attending/speaking at relevant events
Qualifications
Traits and skills we’re looking for:
Experience living in the social media universe—you’re in-the-know on YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, blogs, etc.
Excellent research and writing skills—and the ability to create smart content quickly
A passion for blogging, microblogging and Facebooking – or just creating content in whatever platform you favorite
A strong understanding of marketing strategy, particularly feed marketing
Experience sourcing and managing content development and publishing
The ability to back up great creative ideas with sound analytical reasoning
Additional information
Show us what makes you a Unicorn!
Please create a short video or presentation showing us your true Unicorn self to include in your application submission, using the instructions below. You do not need to be in the content you create, this is an opportunity to get creative, show us what makes you unique by highlighting things we might not see on your resume.
YOUnicorn Brief:
For over a decade, the Unicorn has been the ultimate icon for Digitas, representing the magic of our people, culture, and work. We believe in celebrating the uniqueness, spirit, perspectives, and voices of all our talent and the communities they represent. Our best work happens when we embrace imperfection and stay fearless, inventive and generous in our pursuits. We always encourage our talent to push each other and the work and know that growth is the key to success.
Tell us about what our fearless, inventive, and generous values mean to you and how they show up in your life. You can showcase all three or choose your personal favorite, the choice is yours! Feel free to include personal or professional stories highlighting your ability to grow and evolve or anything else that helps tell your story. Submissions should be no longer than 60 seconds or 5 slides.
Instructions to Submit:
Create a video or presentation explaining what makes you a one of kind candidate for the role you are applying for. Content should be no longer than 60 seconds or 5 slides.
Upload video or presentation to Google Drive, WeTransfer, or any other platform that creates shareable links
Note: Please make sure the settings are public to anyone who has access to the link.
Paste shareable link in the “Message to Hiring Team” field in the application before submitting.
This is a requirement; we will prioritize applications that include link to candidate brief.
Salary : $16 - $22
