Director, Programmatic

“If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney Parks, Experiences and Resorts as well as ESPN/ ESPN . We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future. We also too believe that if you can dream it, you can do it. We are Publicis Imagine. Dreaming. Doing.

The Director, Precision is responsible for leading the strategic vision, development, and execution of complex, high-budget video-centric programmatic campaigns, with a particular focus on YouTube media buying. The Director leads a team of programmatic professionals, driving insights and learnings across the entire spectrum of client engagements. This role demands a high level of strategic acumen, innovation, and leadership, serving as the primary liaison with senior clients and partners to cultivate and enhance relationships and deliverables.

In providing thought leadership on audience strategies, campaign optimization, and technological advancements, the Director builds robust partnerships and establishes effective communication channels with vendors, agency partners, and internal client service teams. This position oversees all aspects of campaign activity and deliverables, ensuring the seamless training and development of the team. The Director is also responsible for resource allocation, ensuring optimal team performance and workload distribution.

The ideal candidate possesses a strong drive for innovation within the digital video landscape, enjoys collaborating with top industry talent, and is committed to contributing to a team of industry thought leaders.

• Lead the strategic planning and management of all programmatic video campaigns, including proposal development, campaign activation, maintenance, and post-buy analyses.
• Collaborate with Agency media teams to respond to RFPs, develop strategic campaign plans, and communicate service offerings, while identifying new opportunities for collaboration and growth.
• Ensure the quality and viability of client deliverables, providing strategic oversight and guidance.
• Oversee the development of strategic proposals, coordinating efforts across programmatic and agency teams to integrate all relevant inputs.
• Assume full accountability for programmatic campaign execution across assigned client accounts, driving performance and client satisfaction.
• Articulate and communicate the programmatic value proposition, technologies, and processes to support the growth of current and prospective agency accounts.
• Monitor, analyze, and report on campaign performance to ensure alignment with client objectives and KPIs.
• Lead forecasting and strategic planning initiatives for senior management.
• Foster a culture of teamwork, collaboration, and intellectual curiosity within the team.
• Implement and uphold account management standards and program management best practices.
• Mentor and develop team members, fostering professional growth and expertise in programmatic media buying.
• Establish and document best practices for enhancing communication and collaboration within the team and the larger group.
• Develop, implement, and maintain quality control procedures for programmatic campaign implementations.
• Lead regular knowledge-sharing sessions to disseminate new strategies for optimizing and enhancing campaign performance.

• Comprehensive understanding of interactive media planning and buying elements, with expertise in YouTube media buying.
• Proficiency in Microsoft Office and Google Suite solutions.
• Strong analytical thinking and mathematical skills.
• Excellent communication, presentation, and writing skills.
• Proven ability to organize and manage detailed work independently, while balancing multiple tasks and priorities.
• 7 years of experience in Display, Audio, CTV, and/or DOOH programmatic media buying.
• 4 years of experience in buying YouTube media.
• Extensive experience with DSPs and ad platforms, including but not limited to The Trade Desk, DV360, and Google Ads Manager.
• Demonstrated leadership and people management experience, with 4 years of increasing responsibility within an agency or media company.
• Experience working with entertainment clients is highly desirable.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510 - $179,850 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/11/2025.

Veterans Encouraged to Apply

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Salary : $119,510 - $179,850