What are the responsibilities and job description for the Executive Vice President, Digital Media Investment position at Publicis Groupe Holdings B.V?
Company Description
Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.
Overview
The EVP, Investment role is dedicated to servicing a $1B media portfolio. It requires a highly motivated media leader who is able to elevate the brand via large-scale partnerships, challenge marketplace status quo, and deliver best-in-class negotiations results. This is a Total Investment role with purview across all channels, including linear TV, digital video, programmatic, display, audio, branded content, paid social, influencer, affiliate, OOH, local, cinema, print, direct mail, search, and more.
Responsibilities
Lead investment, activation, partnerships, thought leadership, and marketplace navigation across all aforementioned channels for one of Publicis' biggest accountsManage a staff of 60 high-performing professionals (ranging from Associates to SVPs) on media industry, brand-building best practices, negotiation skills, and crafting elevated media narrativesDrive innovation via unparalleled determination and ability to push boundaries with partnersKnow organization inside-and-out, including major stakeholders across C-suite, media, marketing, procurementPossess intimate knowledge of enterprise-level business priorities and challenges, consumer habits and touchpoints, and up-to-date consumption trends across all channelsDeliver on annual cost guarantee via aggressive negotiations and solution-oriented savings approachEffectively manage revenue projections and generate net new agency profits via proprietary products and pipeline opportunitiesOwn and implement staffing needs, team evolution, succession planningServe as major stakeholder in scope proposalsBroker large-scale partnerships in the form of industry-best Upfront investments, JBPs, etc.Liaise between media and creative on both agency side and client sideDevelop go-to-market strategy and budget allocation based on deep knowledge of media channels, marketplace dynamics, KPIsAdvise clients and direct reports on marketplace conditions, media inflation projections, and first-to-market opportunitiesCompile and deliver presentations on both high-level and campaign tactical media recommendations in high-stakes, dynamic settingsLeverage deep connections with major players at media networks and publishers on behalf of clientsCraft knowledgeable and relevant POVs that assess media opportunities with an innovation-first mindsetPlay a leading role in all aspects of campaign management, including partner liaison and deliveryOversee all aspects of activation from buying to trafficking, to posting to reporting, to billing reconciliationServe as point of escalation across all investment and marketplace matters
Qualifications
B.A. or B.S. in Marketing, Advertising or related fieldAgency experience highly preferred, with experience managing large client account billings from $500M to $1B a plus15 years experience across digital media buying, video media buying, and branded content; experience across other channels (paid social, influencer, affiliate, commerce, programmatic, audio, etc.) a plus12 years of management experience, with strong leadership and mentorship skillsAbility to inspire, innovative, and collaborateAbility to recruit and retain top talentStrong negotiation skills, with Upfront experience preferredFirsthand practice in audience driven media investment strategy and optimizationExperience leading tactical campaigns across multiple lines of businessExperience managing cost guarantees preferredProven success with revenue driven agency solutions a plusMust have excellent verbal / written communication skills, inter-personal skills, detail-orientation, and follow-though skillsMust have C-Suite tested presentation skillsMust have excellent marketplace reputation and relationsMust have strong analytical, research, and quantitative skillsMust be hard-working, resourceful, able to multi-task, work well under tight deadlines, and thrive in a fast-paced environmentMust possess strong understanding of the technology marketplace including key publishers, products, and trendsMust possess advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.Experience with Prisma, Media Ocean, DCM preferredExperience with Research tools such as Nielsen, Comscore preferredExperience with leveraging platforms / DSP / data solution-based investment activation, measurement analysis and allocation decisioning
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range : $225,000 - $300,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11 / 25 / 2024.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted]. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
LI-EH1
Salary : $225,000 - $300,000
