Senior Analyst, Search -SEO

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

The SEO Senior Analyst will play a pivotal role in supporting and executing SEO strategies to drive organic search performance for clients. Reporting to the SEO Manager, this role will involve a mix of advanced technical SEO, on-page optimization, reporting, and strategic analysis. The Senior SEO Analyst will collaborate with cross-functional teams to ensure strategies align with client business objectives and contribute to SEO success.

The ideal candidate has strong problem-solving skills, deep SEO knowledge, and the ability to independently manage tasks and deliverables while working in a fast-paced, collaborative environment.

• Conduct technical audits and provide actionable recommendations to improve website performance and organic search rankings (e.g., sitemaps, robots.txt, redirects, HTTP headers).
• Optimize metadata, internal linking, content, and keyword usage to align with client goals and SEO best practices.
• Analyze keyword rankings, traffic, and conversion data to create monthly SEO reports, providing actionable insights to improve performance.
• Identify opportunities for organic growth, including new keywords, content gaps, and link-building initiatives.
• Collaborate with the SEO Manager and team to design and implement strategies that drive measurable client results.

• Stay up to date with SEO industry changes, search engine algorithm updates, and emerging tools to inform team and client strategies.
  
  

• 2-4 years of SEO-specific work experience, preferably in an agency or client-facing environment.
• Hands-on experience with on-page optimization, technical SEO, and performance analysis.
• Familiarity with HTML, XML, JavaScript, and CSS as it pertains to SEO.
• Experience using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., BrightEdge, Moz, SEMrush, Ahrefs).
• Strong ability to analyze data and translate findings into actionable recommendations.
• Proficiency with Excel and other data visualization tools for reporting.
• Excellent written and verbal communication skills for client presentations and internal collaboration.
• Detail-oriented with strong organizational skills to manage multiple priorities and deadlines.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.  If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range:  $ 59,850 - $  90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/03/2025

All your information will be kept confidential according to EEO guidelines. 

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24-15069

Salary : $59,850 - $90,620