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Senior Associate, Brand Experience (Media Planning)

Publicis Groupe Holdings B.V
Birmingham, MI Full Time
POSTED ON 2/4/2025
AVAILABLE BEFORE 1/22/2026
Company description

 

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

 

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

 

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

 


Overview

As a Senior Associate, you will play a critical role in managing the day-to-day media communications for designated brands. Reporting to the Manager, you will contribute to developing and executing media strategies that align with client objectives and overall company goals. This role requires strong collaboration across teams, budget oversight, and leadership in guiding associates.


Responsibilities

  • Support the development of cross channel media plans, providing options and recommendations to meet client objectives.
  • Oversee accurate budget management, ensuring seamless media activity and consistent client updates.
  • Apply a strong understanding of media fundamentals, including media math, audience targeting, and communication goals (e.g., reach/frequency).
  • Utilize industry-standard tools and systems (e.g., MRI, Media Tools, ComScore) to optimize media strategies.
  • Conduct research and analyze data to deliver strategic, consumer insights-driven media recommendations.
  • Foster collaborative relationships with activation teams and partner agencies to ensure a streamlined communication process.
  • Approach problem-solving with creativity and agility to address client challenges.
  • Prepare media authorizations in alignment with approved plans and project requests.
  • Deliver informed points of view (POVs) on key client issues and opportunities.
  • Manage and oversee the work of Associate, takes active interest and role in training and mentoring junior team members

Qualifications

  • 1 years of media planning experience, with proficiency in Media Tools.
  • Familiarity with competitive systems like AdViews/Kantar.
  • Strong working knowledge of syndicated research tools (e.g., MRI, ComScore).
  • Advanced proficiency in Excel and PowerPoint.
  • Excellent communication, presentation, and teamwork skills.
  • Motivated, curious, and solution-oriented with the ability to manage time effectively and adapt to shifting priorities.

 


Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. 

 

Compensation Range: $49,305 - $68,530 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/12/25.

 

Salary : $49,305 - $68,530

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